With Celebration Orlando starting this Thursday (through Sunday), and the first teaser trailer likely premiering on Friday, we figured it was time to finally spin off a solo thread for The Last Jedi. And while this is NOT a spoiler thread, things like trailer descriptions (before a trailer hits) and very general plot speculation are fair game. That said, any plot specifics outside of the broadest strokes of the movie should come with spoiler tags, and let's try to keep even that kind of stuff to a minimum.
As for the impending trailer itself, nothing has been officially confirmed yet, but the Celebration panel in which it is rumored to debut will take place this Friday the 14th from 10:00 AM to 11:30 CST. The panel will likely be streamed online and will include headlining appearances from Lucasfilm President Kathleen Kennedy and writer/director Rian Johnson, along with "plenty of surprises and special guests." Again, a trailer is not guaranteed - and even if one does premiere, there's a small chance it could be for attendees only - but I just don't see that happening. And while there are some rumors that all we're getting is a behind-the-scenes featurette, most signs point to a trailer debuting publicly as well. I just want to warn everyone in case, for some insane reason, Lucasfilm has decided to hold off even longer.
Other than that, my guess is that the marketing schedule will roughly follow that of Rogue One...
- Teaser Trailer online in mid-April (and then in theaters with Guardians of the Galaxy Vol. 2 the first week of May)
- Second Trailer potentially at D23 on July 14, but likely later in August
- Final Trailer at some point in October
... though I could see them completely skipping a second trailer for this one and just doing one in April and one in October. Time will tell.
All I know is that I'm beyond ready to see the first footage from what could very well be, with Johnson not only at the helm but writing as well, a step up from The Force Awakens in so many ways...
As for the impending trailer itself, nothing has been officially confirmed yet, but the Celebration panel in which it is rumored to debut will take place this Friday the 14th from 10:00 AM to 11:30 CST. The panel will likely be streamed online and will include headlining appearances from Lucasfilm President Kathleen Kennedy and writer/director Rian Johnson, along with "plenty of surprises and special guests." Again, a trailer is not guaranteed - and even if one does premiere, there's a small chance it could be for attendees only - but I just don't see that happening. And while there are some rumors that all we're getting is a behind-the-scenes featurette, most signs point to a trailer debuting publicly as well. I just want to warn everyone in case, for some insane reason, Lucasfilm has decided to hold off even longer.
Other than that, my guess is that the marketing schedule will roughly follow that of Rogue One...
- Teaser Trailer online in mid-April (and then in theaters with Guardians of the Galaxy Vol. 2 the first week of May)
- Second Trailer potentially at D23 on July 14, but likely later in August
- Final Trailer at some point in October
... though I could see them completely skipping a second trailer for this one and just doing one in April and one in October. Time will tell.
All I know is that I'm beyond ready to see the first footage from what could very well be, with Johnson not only at the helm but writing as well, a step up from The Force Awakens in so many ways...