Star Wars has always had muted enthusiasm overseas. The kicker these days is the importance of China, where SW is pretty much a non-starter compared to other franchises.fig96 said:I'm really surprised by the lack of international box office. Has there been any discussion/theory for that?Brian Earl Spilner said:
But here's a much more meaningful comparison, and probably good guideposts for how this movie might do.
The Chinese market did not grow up on Star Wars, so they do not have the ties into the franchise like elsewhere