SeattleAgJr said:
TCTTS said:
Are you talking about Solo?
Yes.
This is not a movie in high demand by the fans. Yes, there is interest. but there is not a fervent buzz of anticipation.
The fan discussion word of mouth throughout the turmoil has not been good.
If the movie is not GOOD!!!!! it will do additional damage to the brand that is already taking a few beatings the last few months (the mix reception to TLJ, decreasing sales of retail tie-ins)
At some point in the past they could have (past tense) considered taking the tax write-off and moving on.
I think it's pretty much impossible to lose money on it. Box office, retail stuff (they have admitted to messing up the retail marketing on TLJ and have made changes), home media sales, a deal with Starz and then Netflix, etc. means success with the Star Wars brand, even if it's not as much as the mouse wanted.
And remember, before we bury this, Rogue One was on much the same trajectory (troubled production, uncertainty if a non-saga film could work), and surprised the hell out of people.
I think the movie could very well be a bright spot, with its different feel and young cast.