canadiaggie said:hunter2012 said:
$81.5M opening Domestichttps://variety.com/2024/film/news/dune-2-box-office-analysis-opening-weekend-timothee-chalamet-1235928762/Quote:
Not even the prophetic visions of Timothe Chalamet's Paul Atreides, the messianic protagonist of "Dune," could have predicted the commercial appeal of director Denis Villeneuve's ambitious interplanetary epics.
After all, when the long-in-the-works adaptation finally gained momentum in 2017, it was superheroes, not cerebral stories, that ruled the box office. "Dune," in particular, was notoriously difficult to translate to cinema, as Hollywood learned from director David Lynch's disastrous 1984 version.
It wasn't just sci-fi fans, but general audiences, too, who helped "Dune: Part Two" ride those massive sandworms to the top of box office charts. The big-budget sequel has collected a bigger-than-expected $82.5 million in North America and $182.5 million globally in its first weekend of release.
182.5M global opening, sheesh
I read that Variety article and see the cost of $100 million to market the film, can someone in the industry breakdown where that money goes? That seems like an enormous amount of money to promote a film but where is it spent? How much does it cost to create and air trailers? TV ads etc? Press junkets aren't that expensive are they?
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