KCup17 said:
I'm interested in hearing from the thread. What needs to happen at United to turn things around? It seems like y'all are lacking identity at the moment.
There are two primary things, both of which will not happen.
One is new ownership who can identify good people to build and run an elite football club. Who prioritize sporting success. Current owners can't and don't...or only do so much to ensure that it doesn't affect the bottom line. There are not enough incremental financial gains for them to finish 1st over finishing 4th so they'll never actually prioritize it. Anyone who says it's not the owners but it's the players or ETH or Richard Arnold or whomever is willfully delusional. Ultimately, it's up to the owners to ensure the right people are in place at the very top. The right people to build the organization that meets their goals. And to hold people accountable if they don't. United have underachieved for more than a decade. During that time, there have been numerous directors, players, managers, and none of it has mattered. The one constant that has been there throughout is the ownership. The Glazers would never openly admit it but I bet that privately they would say they have the right organization to meet their goals. Because their primary goal to increase the commercial power and value of the club. And they've done that so...check mark.
The other area is an even more difficult problem to solve. In fact, I would say it's virtually impossible.
The modern dynamic of football media and content generation, where everyone and their uncle has a podcast, Twitter account, or website that creates content, creates an atmosphere that makes success exponentially more difficult for United than any other club in football...or any sport, period. United absolutely saturates football content and doubly so when they suck. United drives an insane amount of traffic. A disproportionate amount to even clubs like City, Liverpool, or Arsenal. One of my more favorite websites had, on a random Thursday between CL and the City game FIVE stories on United all of which were headlining. Just, go to your favorite football websites and see the content that is United focused vs. the other big clubs. Arsenal haven't won a title in twice as long as United has. They finished 8th in back to back seasons relatively recently. Chelsea finished 12th last season and are currently 11th this season. And yet you will never/have never seen the volume of coverage for those, quite frankly, shocking performances as you will for United. Because United drives so much traffic and engagement. The biggest club in the world. The most hated club in the world. So everyone talks about them. Constantly.
So even if, by some stroke of luck, United were to make a series of fantastic decisions that would lead to a long term turnaround, that environment will never allow those decisions to bear fruit. Because you don't undo a decade of on the field mediocrity in a month or even a season. You need multiple seasons. And the constant external bombardment is eventually going to do so much damage that the situation seemingly becomes untenable, you change course, and you start over and square one. Mikel Arteta finished 8th, 8th, and 5th in his first 3 seasons. ETH is going to get run out of town as an abject failure in his 2nd season after finishing 3rd and winning a trophy in his first season. Part of that is down to a poorly run organization. But a lot of that is external factors driving a narrative and creating a uniquely caustic environment that others don't need to weather...or at least not to that high of a degree.
The problem is that short of getting relegated and wallowing in the football league for a decade, there's nothing United can do to change that. It will take generations for fans to become apathetic towards United. For an easier environment to be created that can cultivate long term changes. Which means that even if new ownership comes along, there are absolutely no guarantees that they will ultimately succeed in an environment which is, in my opinion, virtually unwinnable. As soon as their first stumbles occur or they take too long to succeed, five headline articles will pop up on one of my favorite websites about how crap United are and how the new owners are horrible.
As much as I hate to say it, I think the odds of United being a top tier team again are extremely low and they will remain extremely low for years. Maybe decades.