For the first time I'm thinking I may end up watching a movie that really does nothing for me to this point, Captain Marvel, because of how the character will tie in to another movie, Endgame. I don't know anything about the superhero, the actress is kinda bland, and the teasers haven't gotten me excited. There's no way I'd see this movie at theaters without Endgame looming.
Obviously Marvel has high hopes of bootstrapping Captain Marvel's numbers by association with Endgame. I wonder if (hope that, really) they are overstating Captain Marvel's significance to Endgame in order to get people like me to go to Captain Marvel. Savvy marketing if so.