I've never dealt with anything like this specifically, but have worked with dozens of county and city entities on random work of all kinds and typically EVERYTHING has to be made "public."
I kept using quotes because there are a lot of ways to have qualifiers that restrict who can bid or who can even see it to bid (for damn good reason), but it should go out.
This cattle man, may have been one of select few, that multiple people at BBC or Bryan knew professionally or personally, can provide documentation of his operation, and vouch for him - and if he has a stellar record of property management, etc. then it'd be a shoehorn kinda thing - in reality something that happens quite a bit.