It's not a coincidence that the two biggest movies of all time -
Titanic and
Avatar - came out the
exact weekend
Episode VII is now set for. If
Episode VII hit in May '15 as originally planned, something like
Jurassic Park 4 would have
certainly taken money away from it in June that some crappy, low-budget thriller won't take away from it in January (now that it's being released in December).
Yes, everyone who wants to see
Star Wars will see
Star Wars, regardless what time of year it's released. But the difference is, those who'd be seeing it for a third or fourth time in January likely wouldn't have done so in June, with so many other huge movies coming out. In January/February,
Episode VII for a third or fourth time trumps everything else that's out. Those are two of the worst release months of the year. But in May/June,
JP4,
Terminator,
ID42, Pixar, etc easily trumps a third or fourth viewing of
Episode VII. You can't argue that. And repeat-viewings like that are what separate the all-timers from everything else.
No competition = more money, no matter the movie. It's as simple as that. Even Forbes, as of this morning, is agreeing with what I'm saying...
http://www.forbes.com/sites/scottmendelson/2013/11/08/star-wars-episode-7-now-in-prime-position-to-dethrone-avatar/Though, as I said earlier, I completely agree that there was more money to be made from merchandise had the movie come out in May, well in advance of the holiday season. My only points were that the merchandise will
still make a huge chunk of change in December (though obviously not as much), and that the movie itself will make more money theatrically coming out in December. The proof is in the history/trends.
Would May '15 have been ideal? Absolutely. But that's what happens when you claim a release date before hiring any of the talent and are a company the size of Disney, with promises to your stockholders to fulfill.
[This message has been edited by TCTTS (edited 11/8/2013 12:59p).]