ajolly said:
Restaurant and fast food market is so overly saturated. I dont understand how any of business can afford to stay open.
I would assume most people are like me and only have 5 or 6 restaurants they normally eat at.
I was just writing a post about this, the local foot traffic data supports your assumption. Not only are people tied to the same familiar restaurants they save in their head, but the distance they are willing to travel is getting shorter and shorter (the traffic in the evenings means fewer people are willing to drive across town for dinner)
If you are dependant on foot traffic, locating right next to TAMU seems to work for most places, but now, you also need to have a great brand experience. With almost every food choice now you can go to multiple places, so what makes your business exciting and enticing matters as much as 'good food'.