Ducks4brkfast said:
I lost pretty much all interest in craft beer around COVID.
What's the state of the market these days? Is it shrinking/ dying ? People in general just aren't drinking as much anymore, right?
Its somewhere between dying and market correcting. True Anomaly closing down is mainly a result of TxDOT placing the new 45/59 on top of their current location. But the shrinking market definitely made it hard for them to relocate. I doubt they had the cash on hand to move and pay for construction on a new spot and I doubt any bank will give them more loans for a new brewery when they are closing up all over town and the country.
You're right that people aren't drinking as much anymore. The current crop of 20-somethings drink far less than we did at their ages. And then those who do drink went for the seltzer craze of the past 6-7 years. The craft beer section in grocery stores is half of what it used to be with seltzers now taking up a lot of that space. The craft beer that is there is usually one door width of nationally known craft brands and the other door is a handful of the big locals that got established early in the craft beer market. So if you're a newish craft brewery, you have a slim chance of your product getting in with distributors to make it to store shelves so you need to count on your location filling the need of a local watering hole/hang out space where location matters more than the product you're making. At that point, why invest tons of money in brewing when you might just be better off opening a bar or "beergarden."
Pre-covid and pre-seltzer fad, it looked like every other warehouse space or strip center in the loop had a microbrewery popping up and most of those seem to be folding up now due to a drop in demand and an increase in costs. Your beer better be damned good to draw a crown in to an non-airconditioned warehouse with a big fan at $6-$7 a pint and for most, it just wasn't.
So I don't see it going back to the 80s and 90s where there basically was no craft beer, but I don't see a place for 50+ of them in Houston any time soon or ever again nor do I see it feasible for a new one to start up for the next decade.