In 2017, Formula 1 was a ‘dying sport.’
— Marketing Nerd (@Marketing_Nerd_) December 14, 2024
Aging fans, no digital presence, and no future.
But Netflix changed everything.
5 years later: 50 million new fans, TikTok dominance, and the fastest-growing sport globally.
Here’s the marketing masterclass behind the comeback: pic.twitter.com/vjmNJSpnfh