BSD said:
Before we walked in, I talked to Russell Roegel from Roegels BBQ here in Houston. I've known him for a long time so it was good to catch up. He's doing a smoked Cuban sandwich at his restaurant on Tuesday. I may have to go check it out (I love a good Cuban).
I talked to Aaron very briefly about his personal backyard smoker project. He said it's moving along, that they are almost done with the production building in south Austin and he should have the first prototype done next week. He said there are 53,000 people on the list. Surely not all will but but if they did...wow. I did the math based on a $2k smoker (I figure they will go for $2000-$2500).
53,000 x $2000 = $106,000,000
Even if just 10% bought: $10.6mm...not a bad side business.
Oh man. I didn't know about the Cuban. I'm a sucker for Cuban sandwiches. I'm gonna have to find my way down there.
Brilliant move for Aaron. He himself is a brand and he's flexing that muscle. Good for him.
Thanks for the notes all, sounds awesome. Looking forward to notes from today. Passed up a pair of VIP tickets. Shame to the game, I know.