BBRex said:

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TarponChaser said:

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I don't pay close attention or dive into things like some of y'all but it sounds like Hodinkee might be struggling.

WSJ: They Built a $100 Million Watch Empire. Then the Market Tanked.

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That's the concern with trends like this. They eventually crest and fall. You see the same thing with craft beer, scotch and bourbon. And it's what makes the Rolex expansion and price increases a risk. They don't want to lose money in the short term, but when you work to expand to meet demand, the boom might be over just as the expansion work you paid for finally comes online.

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nealan said:

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I'd wait til the hype dies down and buy it for $3,800

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TheOC16 said:

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Derek Lively's wearing an iced out Cartier Santos Dumont (on my wish list, just mins the diamond crusting) on the bench tonight.

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zgolfz85 said:

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for under 1k, there are so many better micro watch brands out there compared to Jack Mason. The hype on the DP collab is all about the DP and very little about JM.

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Coog97 said:

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zgolfz85 said:

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for under 1k, there are so many better micro watch brands out there compared to Jack Mason. The hype on the DP collab is all about the DP and very little about JM.

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With another Texas-based micro, I feel like I've gotten really good bang for our buck with my Dufrane Waterloo... I've absolutely fallen in love with the watch and wear it frequently, despite it being more on the "dressy" side.

Around $700 with a Sellita SW200-1 movement that they calibrate in-house.

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Serotonin said:

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One thing that FTAC has really opened my eyes to is resale value.

Microbrands have very little or no resale value, so you spend $1.1k (or whatever after tax) and should just consider that money gone for good.

Whereas if you buy a gently used Tudor or Omega then you can sell that in a year or two if you want to do something else and get a lot of your money back.

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zgolfz85 said:

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Serotonin said:

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One thing that FTAC has really opened my eyes to is resale value.

Microbrands have very little or no resale value, so you spend $1.1k (or whatever after tax) and should just consider that money gone for good.

Whereas if you buy a gently used Tudor or Omega then you can sell that in a year or two if you want to do something else and get a lot of your money back.

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yep, that's why I only buy micros that I see myself wanting in my lifetime collection

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Serotonin said:

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One thing that FTAC has really opened my eyes to is resale value.

Microbrands have very little or no resale value, so you spend $1.1k (or whatever after tax) and should just consider that money gone for good.

Whereas if you buy a gently used Tudor or Omega then you can sell that in a year or two if you want to do something else and get a lot of your money back.

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BoDog said:

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Serotonin said:

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One thing that FTAC has really opened my eyes to is resale value.

Microbrands have very little or no resale value, so you spend $1.1k (or whatever after tax) and should just consider that money gone for good.

Whereas if you buy a gently used Tudor or Omega then you can sell that in a year or two if you want to do something else and get a lot of your money back.

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Your not getting your money back on a Tudor or Omega. Your not going to take a bath... but you are not breaking even.

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Quote:

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I think the average person that doesn't know watches will look at an older model with an asking price half a new model and wrongly assume it didn't hold its value. When reality is it was originally sold much cheaper than the new inflated watch prices. And held its value quite well.

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BoDog said:

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Serotonin said:

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One thing that FTAC has really opened my eyes to is resale value.

Microbrands have very little or no resale value, so you spend $1.1k (or whatever after tax) and should just consider that money gone for good.

Whereas if you buy a gently used Tudor or Omega then you can sell that in a year or two if you want to do something else and get a lot of your money back.

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Your not getting your money back on a Tudor or Omega. Your not going to take a bath... but you are not breaking even.

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AgLA06 said:

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BoDog said:

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Serotonin said:

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One thing that FTAC has really opened my eyes to is resale value.

Microbrands have very little or no resale value, so you spend $1.1k (or whatever after tax) and should just consider that money gone for good.

Whereas if you buy a gently used Tudor or Omega then you can sell that in a year or two if you want to do something else and get a lot of your money back.

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Your not getting your money back on a Tudor or Omega. Your not going to take a bath... but you are not breaking even.

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That's a broad incorrect statement. 10 years ago, sure. Today, not necessarily

It depends on the line. Black Bays and GMTs tend to hold their value quite well. The new sub Rolex twin will most likely as well. Same applies to Omega and speedies. To be honest, Omega watches were starting to see some actual appreciation since Covid.

Do they appreciate like 5,6, or 7 figure watch brands that are often seen as investments that will gain value, not currently. But to say Tudor or Omega the brand doesn't hold it's value, that's not correct. Especially compared to microbrands as was the specific question.

I think the average person that doesn't know watches will look at an older model with an asking price half a new model and wrongly assume it didn't hold its value. When reality is it was originally sold much cheaper than the new inflated watch prices. And held its value quite well.

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