Ags4DaWin said:

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LOL read the statement carefully.

They are STILL not backing down.

we are a beer company and beer is for everyone

Is the CEO's sneaky way of saying. We weren't wrong. We are going to continue this **** but try to keep it more under the radar and figure out where the line us to see how far we can push it before we upset people again. The people boycotting us are bigots because they don't think our beer should be for EVERYONE.

Everyone is code for the Alphabet people.

Keep it going.

**** 'em because they refuse to learn anything from this

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Beer is for everyone, but Bud Light can't be for everyone. AB already had an established customer base for BL that didn't overlap with people who are influenced by the likes of Dylan Mulvaney. It's one of the immutable truths of marketing: you can't sell to everyone all the time. You have to pick a segment of the market and stick with it. They could still sell beer to the alphabet crowd by pitching one of their hundreds of other labels to DM's audience, or heck, even create a new one. The fact that they tried to shift Bud Light's customer base to Dylan Mulvaney's America without offering something to take its place in the mass market sent a clear message to Middle America: We don't want you. We don't want your money.

That's why we're here.

Anecdote time...so take what it is worth.

Im a coors banquet drinker, so i enter my local hang out for lunch and before i sit down they tell me no banquet and no coors light.

Waiting for the truck. So i get to talking to the manager, and she tells me they use to sell 6 cases a week of bud light, but have only sold 4 since this all started a month or so ago. They even ordered a couple cases because they were feeling sorry for the salesman.

Im also noticing most the county is running out of the yellow bellies.

Prosperdick said:

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FrioAg 00 said:

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The right answer is to fire some high level people, then come out and say:

"It's my fault. I'm that one that hired the people who confused a job of selling you great beer with the right to virtue signal and preach to you what they thought American values ought to be. Even worse, I was far too slow in realizing what was happening - I wasn't listening to you.

But I'm listening now and I have learned a lot. It will never happen again. We've made a lot of changes and All I'm asking is got the chance to re-earn your trust and the right to sell you beer again.

As a start to earning that trust - I'd like to begin by offering a 50% rebate for the rest of summer. We are also going to donate 10% of sales to veteran support organizations because we are thankful for the America they protect.

Respectfully, AB"

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There is no right answer at this point as they are past the point of no return. Even if they took your advice it would fall on deaf ears. They're not winning anyone back. They need to pivot to a new brand, the old one is lost and damaged irreparably.

All money spent on marketing going forward is wasted and should be spent developing and promoting a new brand.

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The answer is to choose. They can't fence sit any more. Their only option is to either choose us and make Blackrock and Vanguard angry, abandon ESG and DEI forever, and be perpetually declared a hate company or choose them and kill their entire brand forever. Do they want a company or do they want be supported by people who hate their product without a company to show for it.

Nanomachines son said:

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Prosperdick said:

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FrioAg 00 said:

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The right answer is to fire some high level people, then come out and say:

"It's my fault. I'm that one that hired the people who confused a job of selling you great beer with the right to virtue signal and preach to you what they thought American values ought to be. Even worse, I was far too slow in realizing what was happening - I wasn't listening to you.

But I'm listening now and I have learned a lot. It will never happen again. We've made a lot of changes and All I'm asking is got the chance to re-earn your trust and the right to sell you beer again.

As a start to earning that trust - I'd like to begin by offering a 50% rebate for the rest of summer. We are also going to donate 10% of sales to veteran support organizations because we are thankful for the America they protect.

Respectfully, AB"

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There is no right answer at this point as they are past the point of no return. Even if they took your advice it would fall on deaf ears. They're not winning anyone back. They need to pivot to a new brand, the old one is lost and damaged irreparably.

All money spent on marketing going forward is wasted and should be spent developing and promoting a new brand.

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The answer is to choose. They can't fence sit any more. Their only option is to either choose us and make Blackrock and Vanguard angry, abandon ESG and DEI forever, and be perpetually declared a hate company or choose them and kill their entire brand forever. Do they want a company or do they want be supported by people who hate their product without a company to show for it.

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I just don't think they can choose us...even if they made the harshest statement, fired horseface and the entire C-suite, smashed the DM BL can live on national TV it simply wouldn't matter. They've lost at LEAST 20% of their base and they have moved on and are not coming back regardless of what they do.

That's my point, it's done. That brand is finished...go all in on ESG/DEI and rainbow color the cans because that's their only hope and they know there simply isn't enough of that group to sustain their product line (and that's assuming that enough of that group drinks light beer, which they don't).

They have to kill the brand and move to another...it's not coming back.

will25u said:

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They are really trying their little hearts out...

More on Twit.

2- “We recognize that over the last two months, the discussion surrounding our company and Bud Light has moved away from beer, and this has impacted our consumers, our business partners, and our employees,” (CEO) Whitworth said. “As we move forward, we will focus on what we do… pic.twitter.com/IQvBoPNYbf

— IT Guy (@ITGuy1959) June 16, 2023

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And who was it that took the discussion away from beer you dip***** That CEO is worthless

Translation:

Some of our blue collar employees have now become a liability because our bigot customers aren't buying our beer. We are gonna try and float those employees for as long as we can, but the way things are going there will come an end date.

We've also used the word 'forward,' and the phrases as we move forward, move our business forward, and look forward as filler material because we cant release a two sentence statement from the CEO.

BassCowboy33 said:

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Lots of internet convo on this one going both ways. Worth posting, but feels like GP, which already has a dubious journalistic record, is gaslighting a situation that isn't really a story.

The Next Bud Light? Yuengling Beer Sponsors Venue Hosting Drag Show in Bethlehem, Pennsylvania for Pride Month https://t.co/QpRIkMeaeb

— The Gateway Pundit (@gatewaypundit) June 16, 2023

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I've done some research regarding this issue because I've switched to Flight and wanted to find out if it was true or just a coordinated attack. Yuengling.com was down and they didn't answer the phones, but it was Friday afternoon. I have some retail stores that sell alcohol so I called my distributor salesman because I know he has cell numbers for his Yuengling connections.

The YL rep said that they are aware of it and that YL did not do this. It was a local distributor and he kept repeating that they are "not affiliated" with this. I told him that was bull**** and "not affiliated" will only cause more damage and they risk losing the sales they've gained. BL tried the "not affiliated" BS with the only one can from an outside ad firm and how has that worked out. I reminded him that the Yuengling label is what is shown, not the distributor, so they are affiliated in people's minds. I also said that a delayed, lukewarm response from corporate using "not affiliated" would be the worst possible answer.

I recommended that YL should quickly and loudly publicly destroy the distributor and even fire the distributor for tying them to this **** because the gaystapo is already using it against them on social media and that AB/BL will too. He was made aware that there is no riding the fence or staying neutral in this culture war, and would YL rather destroy one dumbass distributor for putting their gains and reputation at risk, or risk losing all that they've gained.

We'll see if he listened and let the YL heads know how serious this is. If they go with "not affiliated", then he didn't.

samurai_science said:

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pic.twitter.com/9P4bCvqrTx

— Yuengling Brewery (@yuenglingbeer) June 16, 2023

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Whole lot of dancing around.

Hungry Ojos said:

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Peyton Manning was shown on tv at the college World Series drinking a Bud Light.

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First Bruce Jenner...

Now Peyton Manning...

CDUB98 said:

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samurai_science said:

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pic.twitter.com/9P4bCvqrTx

— Yuengling Brewery (@yuenglingbeer) June 16, 2023

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Whole lot of dancing around.

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No there's not. It's like getting upset at Minute Maid about a drag show at Minute Maid Park. They have the naming rights, but they have 0 control over there venue.

Governor @RonDeSantis with a zinger from behind the bar at "The Bunker" in Reno, Nevada:

"I'll serve you anything but Bud Light." 😂🇺🇸 #RD24 pic.twitter.com/cfuDUB5kkB

— Team DeSantis (@TeamDeSantis) June 17, 2023

Having early Fathers Day lunch at Pappasito's and something is missing from the beer menu.