Beer is for everyone, but Bud Light can't be for everyone. AB already had an established customer base for BL that didn't overlap with people who are influenced by the likes of Dylan Mulvaney. It's one of the immutable truths of marketing: you can't sell to everyone all the time. You have to pick a segment of the market and stick with it. They could still sell beer to the alphabet crowd by pitching one of their hundreds of other labels to DM's audience, or heck, even create a new one. The fact that they tried to shift Bud Light's customer base to Dylan Mulvaney's America without offering something to take its place in the mass market sent a clear message to Middle America: We don't want you. We don't want your money.Ags4DaWin said:
LOL read the statement carefully.
They are STILL not backing down.
we are a beer company and beer is for everyone
Is the CEO's sneaky way of saying. We weren't wrong. We are going to continue this **** but try to keep it more under the radar and figure out where the line us to see how far we can push it before we upset people again. The people boycotting us are bigots because they don't think our beer should be for EVERYONE.
Everyone is code for the Alphabet people.
Keep it going.
**** 'em because they refuse to learn anything from this
That's why we're here.