How dare you forget Greta!

powerbelly said:

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Danwell Home said:

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Stat Monitor Repairman said:

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$27 billion+ in losses so far; queer influencers most affected.

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Welp, time to get a job.

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It's too bad we can't just get rid of all social media influencers.

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1000000000000000x this.

Been to 4-5 corporate charity golf events over the last couple of months and the one yesterday was no different from the rest. Contractor tents with snacks, booze, beer and not a single bud lite in any cooler anywhere to be seen. Some Bud and MU but not sure how many of those were touched.

Elon Declines $120 Million Bud Light Twitter Marketing Campaign: "My Principles Come First" https://t.co/SGbhDqFYG4

— Deplorable BETSY (@EynoufElizabeth) June 14, 2023

Daily news in time dot net

bonfarr said:

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will25u said:

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Elon Declines $120 Million Bud Light Twitter Marketing Campaign: "My Principles Come First" https://t.co/SGbhDqFYG4

— Deplorable BETSY (@EynoufElizabeth) June 14, 2023

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I love the sentiment but no way that is a real news article. The quotes seem completely made up.

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Hogties said:

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Another anecdote from the field I happened to be walking into a Walmart today with a Budweiser distributer field guy. I struck up a conversation that went like this:

Me - so how's this Bud Light controversy impacting you guys?
Him - well let me put it to you this way, out of our customers, 20% say they will never come back. The other 80% haven't decided.
Me - you mean 80% don't know much about this whole Mulvaney deal?
Him - No. I mean 20% say they will never come back. The other 80% just haven't decided when they will come back. But they think they will eventually start drinking Bud Light again.
Me - wow! That must impact how much money you guys are making.
Him - it hasn't impacted me yet, but the higher ups, yeah, it's killing them.

Field report from South Louisiana.

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20% of the customer base permanently gone. For a high-volume, low-margin product, that's pretty much a death sentence. And that doesn't include the other 80% who might be permanently gone.

Edit: Maybe not a death sentence, but they will have to unload a heck of a lot of assets to survive in their new reduced-volume world.

I read the very brief linked article and frankly, it doesn't make any sense.

Jack Squat 83 said:

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The difference with this "boycott" is (to my knowledge) there's no leader or group screaming to the troops to boycott the product. 99% of this deal is organic and the folks are simply making the choice to make this statement because it means something to them.

If you step back and look at the whole movement, it's simply amazing, massive shift in dollars. Way to go, folks. Enough is finally enough.

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The free market at work. Which is hilarious because without the run rate, contractual business already in place, the numbers would be ridiculous.

They are really trying their little hearts out...

More on Twit.

2- “We recognize that over the last two months, the discussion surrounding our company and Bud Light has moved away from beer, and this has impacted our consumers, our business partners, and our employees,” (CEO) Whitworth said. “As we move forward, we will focus on what we do… pic.twitter.com/IQvBoPNYbf

— IT Guy (@ITGuy1959) June 16, 2023

What did the leftists tell us? Start your own beer company? Lol!

Damn that makes it about a $30 billion dollar six pack.

1st Generation Ag said:

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The Navy - officers who got promoted for reasons having nothing to do at all with warfighting.

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Welcome to the peacetime military. This is a historical issue with just about any great power, where leaders and the promotion of leaders with nothing to fight lose focus on fighting. It turns into every organization where leadership falls into the trap of promoting people they like instead of people that fit the job. In wartime, those people they like end up dying and the people they need are what's left

Lots of internet convo on this one going both ways. Worth posting, but feels like GP, which already has a dubious journalistic record, is gaslighting a situation that isn't really a story.

The Next Bud Light? Yuengling Beer Sponsors Venue Hosting Drag Show in Bethlehem, Pennsylvania for Pride Month https://t.co/QpRIkMeaeb

— The Gateway Pundit (@gatewaypundit) June 16, 2023

CNN, which is not news at all, and is an enemy of the state and should be treated as such, reports that it's not a 'boycott' but 'changing tastes' which drove the huge sales shift over the past month or two.

Quote:

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Romans went full-on clown world, right out of the chute (emphasis mine):

Quote:

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Hi there, John. Well, yeah, Modelo prevails, pardon the pun, over the king of beers, dethroned here: Bud Light, in the most recent month. Bud Light's share of the market was less than Modelo. So it lost its top standing there. 8.4 percent ofof beer sales in May belong to Modelo, only 7.3 percent, Bud Light.

So, that is a big shift. Now, you're right, there's some changing tastes happening and also this is the month of May. There's Cinco de Mayo, there's also a really clever advertising promotion campaign from Modelo. And changing tastes. Analysts tell us that already there's been an affinity, growing affinity for Mexican beer and spirits for some time now. So that's sort of a tipping point that you're seeing here.

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Stop the tape. Prior to its epic fall, Bud Light has been the top-selling beer in America since 2001. By my count, that's 22 Cinco de Mayos in a row. Moreover, the so-called growing affinity for Mexican beer and spirits hardly includes swill er light beer.

Romans partially recovered, apparently deciding she didn't want to look as foolish as Berman.

Quote:

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When you look at overall sales though, sales for Bud Light down more than 24 percent in the month. That is kind of a staggering number here. And for Modelo, sales up 12.2 percent.

So these numbers are telling a story. You mentioned the transgender influencer who had one can, one customized can of Bud Light, and did an Instagram post, and conservative media and conservative social media went on a very full, full, forceful boycott ofof the beer, and so that is one other kind of factor here at play.

So you have two things happening. You've got changing tastes, you've got several months, actually years, of declining tastes for light beer in particular, and then you have this social media fail, quite frankly, fromfrom Bud Light.

It made a lot of corporate directors are watching what Bud Light did in this whole situation, and finding a lot of fault with howhow it managed and behaved in the situation, from a corporate and PR standpoint.

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The right answer is to fire some high level people, then come out and say:

"It's my fault. I'm that one that hired the people who confused a job of selling you great beer with the right to virtue signal and preach to you what they thought American values ought to be. Even worse, I was far too slow in realizing what was happening - I wasn't listening to you.

But I'm listening now and I have learned a lot. It will never happen again. We've made a lot of changes and All I'm asking is got the chance to re-earn your trust and the right to sell you beer again.

As a start to earning that trust - I'd like to begin by offering a 50% rebate for the rest of summer. We are also going to donate 10% of sales to veteran support organizations because we are thankful for the America they protect.

Respectfully, AB"

The people I work for own a bar here in Smithville. Last night we hosted a Chamber of Commerce mixer. There were probably 50 to 60 people and each one was given three tickets, each ticket good for a free drink. Not one single Bud Light was "sold".

Bud CEO forgot to apologize and fire the marketing exc. Again.

https://www.foxbusiness.com/economy/bud-light-maker-ceo-tells-customers-we-hear-you-doesnt-apologize-sales-tank

FrioAg 00 said:

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The right answer is to fire some high level people, then come out and say:

"It's my fault. I'm that one that hired the people who confused a job of selling you great beer with the right to virtue signal and preach to you what they thought American values ought to be. Even worse, I was far too slow in realizing what was happening - I wasn't listening to you.

But I'm listening now and I have learned a lot. It will never happen again. We've made a lot of changes and All I'm asking is got the chance to re-earn your trust and the right to sell you beer again.

As a start to earning that trust - I'd like to begin by offering a 50% rebate for the rest of summer. We are also going to donate 10% of sales to veteran support organizations because we are thankful for the America they protect.

Respectfully, AB"

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There is no right answer at this point as they are past the point of no return. Even if they took your advice it would fall on deaf ears. They're not winning anyone back. They need to pivot to a new brand, the old one is lost and damaged irreparably.

All money spent on marketing going forward is wasted and should be spent developing and promoting a new brand.

FrioAg 00 said:

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The right answer is to fire some high level people, then come out and say:

"It's my fault. I'm that one that hired the people who confused a job of selling you great beer with the right to virtue signal and preach to you what they thought American values ought to be. Even worse, I was far too slow in realizing what was happening - I wasn't listening to you.

But I'm listening now and I have learned a lot. It will never happen again. We've made a lot of changes and All I'm asking is got the chance to re-earn your trust and the right to sell you beer again.

As a start to earning that trust - I'd like to begin by offering a 50% rebate for the rest of summer. We are also going to donate 10% of sales to veteran support organizations because we are thankful for the America they protect.

Respectfully, AB"

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Weak as hell! There is no right answer, never buy it again!

I think every business is probably 1-2 steps removed from something like this. Next to impossible to disconnect completely without isolating yourself.

FTAG 2000 said:

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TexasAggiesWin said:

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And the CEO is still full of ****. That is such a weak ass statement and he and his leadership refuses to acknowledge that it was himself that screwed up. It wasn't the customers fault, it was the C-suite team's fault.

You are a damn beer company. This isn't rocket science

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What do you expect?

He crafted that statement with representatives from Vanguard, Blackrock, and Smith Street standing behind him at his desk, holding guns to his head.

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Reminiscent of the weird press conference from Las Vegas shooting.

FrioAg 00 said:

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The right answer is to fire some high level people, then come out and say:

"It's my fault. I'm that one that hired the people who confused a job of selling you great beer with the right to virtue signal and preach to you what they thought American values ought to be. Even worse, I was far too slow in realizing what was happening - I wasn't listening to you.

But I'm listening now and I have learned a lot. It will never happen again. We've made a lot of changes and All I'm asking is got the chance to re-earn your trust and the right to sell you beer again.

As a start to earning that trust - I'd like to begin by offering a 50% rebate for the rest of summer. We are also going to donate 10% of sales to veteran support organizations because we are thankful for the America they protect.

Respectfully, AB"

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The right answer is to continue to short their stock all the way to the ground. AB is the new Enron as far as their future.

Done.

You guys are probably right - the time to fire, take ownership of the mistake, admit it was virtue signaling and appeal to consumers as having reversed course was months ago.

I just don't see what else they can try at this point. I think consumers will see right through rebranding too.

Quote:

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What do you expect?

He crafted that statement with representatives from Vanguard, Blackrock, and Smith Street standing behind him at his desk, holding guns to his head.

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"I'll make him an offer that he can't refuse. Either his brains or his signature will be on the contract."

- Don Corleone