Couple of thoughts:
1. Gary Kurtz was Star Wars Feige.
https://www.avclub.com/gary-kurtz-the-forgotten-force-behind-star-wars-18503917692. In reading the Unofficial MCU book Feige taught himself to be a super fan. The MCU and Star Wars are both modern mythologies. If you treat them as mythology and it is much easier to tell a good stories. I think that is what "fans" bring to the table they can supply the who, what, when and why that get characters from point A to point B.
3. Also, I don't think "liking" Star Wars is necessary. Tony Gilroy is pretty dismissive of the franchise, but he has made some of the best Star Wars for Disney. But he gets the mythology aspect. He explored Star Wars WW2 British lens and he got the important part of the story was the character's sacrifice and how they got to that point.
https://www.hollywoodreporter.com/movies/movie-news/star-wars-rogue-one-writer-tony-gilroy-opens-up-reshoots-1100060/amp/4. Disney needs just need to focus on telling a good myth. And if they can't do that, take their EU stuff that already tells a good myth and modify it for tv and film just like Marvel does.
Right now they could adapt the X-Wing Comics Soontir Fel (The Empire's Red Baron during Episodes 4-6) back storyline and have an awesome Disney+ show causal and hardcore fans would enjoy. Show events and the rebellion from his perspective. Or just adapt Star Wars: Lost Stars (Imperial Cadets then Officers living through the original trilogy with main characters in a fairly compelling Romeo/Juliet story) as a multi-season show.
For a company famous for stealing ideas and making money from them, it is vexing they won't do it for Star Wars.