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help out those of us uniformed on the trailer biz:
why would a studio care if industry folks were around the weekend after a trailer release? In internet age, I don't think it will play a role in the buzz around it.
Sorry, by "industry" I'm also referring to those who
cover the industry - the trades, blogs, online magazines, etc. A lot of these people will be off work / not around a computer.
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I'm also curious about this. Studios don't need "industry" people to create buzz and hype anymore. Once they throw it up online and it hits twitter and youtube, that's all you they really need. The internet does the rest.
Or am I missing something?
News has to originate somewhere, and be instigated by something other than
just social media. If StarsWars.com throws the trailer up on YouTube over a holiday, I promise you, without a hundred blogs writing about it, the numbers will be down from what they could have been otherwise. And for mega trailers like this, setting download records - and blogs writing about those records - is something Disney is no doubt banking on, and a major part of the news cycle.
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It ain't the 90's anymore. They don't need a movie to attach it to. I would venture a guess that 90% of people that saw the first two teasers did so online.
I'd argue that for Star Wars, watching the trailer in a theater is still a HUGE part of the experience. Thousands of people lined up to see that first teaser over Thanksgiving. Disney made an event of it. And while they probably won't go as big for this trailer theatrically, there's no way it's
just an online release over one of the slowest movie-going weekends of there year.
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Isn't labor day one of the big weekends?
Strangely enough, no. And I have no idea why. Here's what's coming out that weekend:
The Transporter Refueled. That's it. Labor Day weekend is usually a dumping grown. (Memorial Day Weekend, on the other hand, is huge.)
Fact of the matter is D23 was just a little over a week ago, and if Disney was going to release a trailer for the masses over Labor Day weekend, they would have premiered it exclusively for that crowd first. The fact that they didn't tells us everything we need to know: that it's going to be released a while after D23. Bottom line, I'd be willing to bet any amount of money that the trailer doesn't drop between September 3rd and 7th. And if I had to pick an exact date, I'd say either with
Everest on September 25 or
The Martian on October 2. At the very latest we'll see it on October 16 with
Bridge of Spies /
Crimson Peak, but early October feels like the sweet spot to me. The toys/books kick off the Star Wars news Cycle in September, the trailer will keep it going in October, and then the final push will happen in November with all the TV spots and what not. It just makes more sense to draw all this stuff out.