I wouldn't hold it back. That's for limited editions or certain private selections you really enjoyed. I have passed on many bottles around $50 the past few weeks actually. I do enjoy bookers and already had an extra stashed so didn't see the need to buy another.
It's good, but nothing worthy of the attention it's currently attracting. I say this was a good marketing move by them. Those bottles surely would have sat there for a long time and instead bookers flew off the shelves right at the end of the year.
It's amazing what the impression of scarcity does to the consumer. I used to pass on weller 12 ALL THE TIME. It's good to me but never had what it took to make me choose it over a bottle of four roses or even Evan Williams single barrel. Yet when I got a call from one of my stores letting me know they had gotten some in at regular retail, I hopped in my truck and drove 40 mins round trip to grab a bottle that I had left sitting on the shelf a hundred times. Makes no sense but I did it.
It's good, but nothing worthy of the attention it's currently attracting. I say this was a good marketing move by them. Those bottles surely would have sat there for a long time and instead bookers flew off the shelves right at the end of the year.
It's amazing what the impression of scarcity does to the consumer. I used to pass on weller 12 ALL THE TIME. It's good to me but never had what it took to make me choose it over a bottle of four roses or even Evan Williams single barrel. Yet when I got a call from one of my stores letting me know they had gotten some in at regular retail, I hopped in my truck and drove 40 mins round trip to grab a bottle that I had left sitting on the shelf a hundred times. Makes no sense but I did it.
