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SWA moving to assigned seating in 2025

20,835 Views | 226 Replies | Last: 1 mo ago by Ozzy Osbourne
Bayou City
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In the last 2 years LUV has grown their revenue by 9.2%. In the same time UAL has grown their revenue 23.78%. For LUV Q2 2024 EPS were 16% higher than Q2 2022. For UAL Q2 2024 EPS were 47.3% higher than Q2 2022. In the same time. DEL has grown their revenue 20.5% and EPS 57%.
Four Seasons Landscaping
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That kind of reply is exactly what I was speaking of.

There's no place for a company to just provide a good service and make a profit. Their performance is always going to be measured by the competitor's stock ticker right next to it on CNBC
Bayou City
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Except they aren't making a profit. They posted a loss in Q1 2024 and likely again in Q3 2024. No other major US legacy carrier is expected to post a quarterly loss in Q3 of 2024. Only LUV. That'll be 4 out of the last 8 quarters they post - eps
Four Seasons Landscaping
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Ah ****, my bad. Don't see how I missed that.
Bayou City
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No worries at all. BA actually owes UAL more planes than LUV. So the BA issue is causing a drag on earnings but UAL seems to have figured out the secret sauce to get by until things return to normal. LUV hasn't and the cracks are starting to show.
TXTransplant
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Bayou City said:

They posted a loss in Q1 2024 and likely again in Q3 2024. No other major US legacy carrier is expected to post a quarterly loss in Q3 of 2024. Only LUV. That'll be 4 out of the last 8 quarters they post - eps


Just out of curiosity (I don't follow the P&L of the airline industry) - have any of their losses been tied to the Christmas meltdown? That was in 2022, but weren't they fined pretty heavily for that? Just wondering if some of the losses associated with that were deferred.

At least where I am, UAL ticket prices are up significantly this year. I haven't done a direct comparison, but I wonder if their increases were ahead of their competitors - it seems like SW is just now catching up on their fare increases (these are just anecdotal observations).
Bayou City
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Luv is the highest fare of the major carriers a majority of the time for us and UAL is the cheapest. No we aren't by a hub for either.
Bayou City
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No.
Bayou City
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Fare's aren't increasing across major carriers. They are actually decreasing due to oversupply of routes.
TXTransplant
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I don't doubt you because you've obviously done a deep dive into this, but that's not at all what I'm seeing out of IAH and HOU. That's why I said "anecdotally".

Several of the routes I'm flying this year are the same ones I've flown for the past several years (at around the same travel dates) and fares are up significantly. And this is across multiple carriers (UA, WestJet, AA, and SW).

One route on AA (IAH to PHL to BGR) went up from $400-ish to $700-ish in two years.

Route from IAH to YYC is up from $300-ish to $575 (that's on WestJet; UA was significantly more expensive).

A third flight on SW from HOU to JAN is double what I paid a little over a year ago.

IAH to EWR is up from $600-ish last year to over $700-$800 around Thanksgiving (that's always an expensive ticket, but even more so this year). I just had to buy a one way from EWR to IAH, and it was almost as much as a round trip.

I'm sure there are deals to be found if your travel dates are "flexible", but let's face it - most people want to travel around weekends and holidays.

I am also one of those people who will fly on Thanksgiving Day and Christmas Day - those tickets this year are not discounted, and in some cases are much more expensive (both on SW and UA). I'm also seeing Thursday and Monday tickets priced at a premium like weekend fares (particularly on SW).
Aggiemike96
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AG
SWA opened their calendar through April 7, 2025. No word on assigned seating.
AggieT
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AG
And flights to anywhere for Spring Break are insane.
permabull
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AG
The CEO is involved in a proxy fight with an activist investor so he is just saying anything he can to keep his job. Zero chance they make any progress for this change until that threat is gone (either because the investor moves on or the CEO gets replaced)
inconvenient truth
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Seeing posts about people excited about charging ports slowly showing up in the SWA fleet. Imagine that being what gets you excited in 2024
permabull
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AG
Aggiemike96 said:

SWA opened their calendar through April 7, 2025. No word on assigned seating.


They now just opened till June 4th and no assigned seating, but I did see they have a job openings for two entry level computer programers so I am sure they will get it coded up before the next window opens in a month
Aggiemike96
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AG
From SWA email this morning:

Quote:

NEW: Assigned seats for an elevated cabin experience.
For your comfort, we're introducing seat assignments with different options based on the experience you prefer. Our lowest fare offer will still come with two free checked bags, no change2 or cancel fees,3 travel credits that never expire, and a seat will be assigned to you prior to your day of travel. If you prefer to select your seat when you book your flight, including seats with extra legroom, you will have a few options to purchase these benefits.

Our boarding process will be similar to what it is todaywe will board in order, preserving our fast boarding process to get you on your way as quickly as possible. We will begin selling flights with seat assignments in the second half of 2025 for travel in the first half of 2026.

More, more, more rewards.
Rapid Rewards Members will continue to enjoy our industryleading loyalty program. All Members will earn and redeem points at the same rate they do today, and we will continue to offer no blackout dates, uncapped reward seat availability, and points that don't expire. To see how Tier benefits will evolve with assigned seating, click here.

New AList Preferred Members will be able to select all available seats at the time of booking, including extra legroom, at no additional cost.
New AList Members will be able to select all standard legroom seats at the time of booking with the opportunity to choose an extra legroom seat within 48 hours of departure, if available, at no additional cost.
Ozzy Osbourne
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Late stage capitalism at work!
 
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