tailgatetimer10 said:
Decay said:
tailgatetimer10 said:
I swore this was going to result in an acquisition. Oh well. Not a bad thing.
It could be that was the intention and Amazon didn't want that much exposure to a failing business model. A selling agreement could be a way to test the waters and see if there's staying power after COVID or if the downturn for Peloton is permanent.
I can promise you that Amazon had 0 interest in the hardware part of this business. However, the software and services is right down their alley.
I don't think I agree. Amazon routinely sells hardware that it can leverage for data / marketing insights and for providing end-services to customers. Amazon has bought many combined hard good / soft good companies to extract this leverage, notable Ring, and they built their own AI. Watch them expose Peloton content through other mediums like their streaming service and watch for the bikes to have Alexa. Ironically, I know the founder of Alexa and we've had this discussion. He's the head of product for Compass Realty now - watch for them to beat the crap out of Zillow and Redfin.
Amazon's #1 threat is that they aren't monetizing data the way that they need to. Everyone likes to tout AWS as being the gold standard in IaaS, but that is beginning to be less true, and I think they may get left in the dust by Google because Google is much better at data. Just two cents from your friendly neighborhood CIO.
You don’t trade for money, you trade for freedom.