You mean... putting a pond around 1/3 of the stadium and parking lots around the other 2 did nothing to attract patrons?! I'm shocked.
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Hicks' name comes up around everything I've disliked about the Rangers. If I park, I have a half mile walk passing a Little League park and a pond. I most often valet. But, if I'm going to valet... there really isn't anything other than to go into the stadium.
The Siemens buildings made no sense at all. You basically destroyed the restaurants along 30, that were there. I don't think with the existing stadium, that you could design or build anything that would ever take hold.
So, tear it all down and rebuild further South, I suppose.
The Rangers would be best served to cater to the fans they have... rather than lose the fans they have in an attempt to get the fans they want.For the commentary:
Hicks alienated his base Rangers fans, in an attempt to attract NYYankee/Boston Red Sock/ChicagoCubs/Dallas Stars/NHL type fans and destroyed the atmosphere of games, by allowing Jim Lites to turn it into a hockey atmosphere. Hicks jacked up the premium seats transitioning the demographics of loyal STH from baseball fans to corporate sponsors, whom he was intent on gouging and exploiting. That changed the fan development is attracting from loyal fans with a routine... to people who drop in for games. You want loyal fans who immerse themselves in game... or do you want business meetings where sales people invite customers to formal expensive dinners and then drop into the game, where the game is more of a distraction to what is going on.
As a Dallas Stars STH for 10 years, we had our routine. Drink a couple beers before the game. We might land at Hoffbrau in downtown Dallas (when games were at Reunion). Take the bus over to the games, return to Hoffbrau and hang for a couple more beers. We knew the staff and bus driver by name. We knew our beer vendors at Reunion by name. It was funny. On our way to the bathroom, we'd look at the beer vendor... tell them how many beers and by the time we finished pissing, the beers were waiting. Hicks destroyed most of that with the AAC. Incredibly impersonal and sterile.
When Hicks sold the naming rights to Ameriquest... a predatory mortgage lender, you knew it wasn't good for Hicks.
Comparing to St. Louis is very difficult. Their stadium has always been downtown and while the festivities were more decentralized, it wasn't like there wasn't activity around downtown. Much of SL is sketchy. My friends have season tickets and have for 25+/- years. AFAIK, the holders have been generational and my friends took over their parent's tickets. There is a group of 4-5 families that own them.
SL only has one team. The Cards. The Blues (NHL) has lost most of the goodwill towards fans. The NFL Football Cardinals left for PHX and the Rams relo'ed there in '94/95, but have vacated back to LA.
The culture of SL is much different, having been the center for AnheiserB. The Catholic influence and blue collar environment caters more to an active nightlife around the games. Oh... their success helps, as well. SL isn't sprawled as much either.
Arlington has a populatino of 392K people over an area of 99.68 sq mi.
By comparison SL has 315K people over an area of 66 sq mi.
The DFW Metroplex has 7.2M people but over an area of 9200 sqmi.
The Rangers have more fans to draw from, but have more competition for attendance and have to overcome the distance/location.
I home office and am 60 mins from RBiA, based on average time traffic/rush hour and no traffic after games. So, leave at 6pm for a 7:35 game get home around 11:00. 5hr commitment before I even talk about eating and drinking. With drinking laws and predatory cops... I have too much to lose to get caught drinking and driving.
Hicks built a development to attract a new fan base, while alienating his existing base. Perot did the same thing with the Mavs. They were more interested in the revenue that could be gained by getting eminent domain of surrounding property and building the real estate, than actually focusing on building a team and driving revenue based on the fans and the attraction.
So, now we'll try again.
Rant over.