Let’s get something straight. The old A&M logos were not scrapped because something better came along. The old logos (everything from Old Sarge and the block T to the un-beveled aTm and the spider AMC) were trashed because some “Visualization major” (whatever the hell that is) thought they were old fashioned, out of date, not contemporary enough. That’s the ONLY reason we got the damned beveled T and T-Star in the first place.
It's also from the same folks who decided we had to be the redundant Texas A&M Aggies.
And, of course, when those graphic artists’ (what they were called before they got computers) designs are criticized, we get gobbledygook and insults like…
quote:
… it seems that us Viz majors are the only ones who understand aesthetics.
and
quote:
One of the first Gestalt design principles you learn in Graphic Design is implied forms. We are implying that the T is beveled without making an overly gaudy icon.
and
quote:
There are so many factors you must think about in logo design that none of you have addressed. Please leave this to the professionals that we have working in Marketing.
Yada, yada, yada. The usual BS from someone trying to justify his “art” with claims that anyone who doesn’t like or "understand" it is a Neanderthal.
Heard that same gobbledygook from the folks who designed the Edsel when the American public collectively said, “That’s flat out ugly.” It’s also the same thing the designers of the latest football uniforms say when you look at Maryland and say, “What the hell?”
Traditional logos are not to be changed on the whim of some “viz major” trying to make a name for him/herself. ‘Viz majors’ would tell Michigan to ditch the old fashioned helmet design for something more contemporary and “aesthetic”, tell Penn State they needs some snazzy graphics on their helmets, tell tOSU they need to update the block O, and tell Alabama that putting numbers on helmets doesn’t follow “Gestalt design principles you learn in Graphic Design is implied forms.” For some reason A&M listened to them.
Part of the fact tu has so successfully branded themselves it they have had the same, simple longhorn logo for years. They didn’t try to modernize it, change it, make it more edgy. We’ve let the marketing people toss out one stupid idea after another, abandoning one as soon as they come up with the next.
Stuff it, “viz majors”. Your new designs suck, despite your insults and attempts to justify change for the sake of change with pure BS.
That being said, Brett’s Texas outline with the larger aTm is growing on me, especially the helmet layout. Just don't let a "viz major" get hold of it.
[This message has been edited by txag70 (edited 9/16/2011 8:10a).]