Brett, that looks sharp!

Drum5343,

The bevel T is collegiate, but in my opinion most Aggies think the block T (no bevel) is more traditional. It is the logo on our helmet. Sometimes simple is better. Texas Tech started the bevel TT before we did and maybe that is another reason some Aggies don't like it.

To me it looks like the T is missing a highlight on the inside of the left extension of the upper crossbar (for lack of a better description). That just bugs me.

I don't think it is just me that doesn't like the bevel T. I've been hearing complaints about it on TexAgs.com ever since they came out with it.







[This message has been edited by Old Main (edited 9/14/2011 9:55a).]

I tend to be old school...

duffelpud,

That is outstanding!

Here is a similar logo inside the state silhouette...




[This message has been edited by Old Main (edited 9/14/2011 10:07a).]

Bearded WIN!!!

I like Brett's!

Does anyone sell a t-shirt with this exact logo? I guess I'm just old school, but I think this is sharp. This would look outstanding on a gray t-shirt.





[This message has been edited by Old Main (edited 9/14/2011 10:39a).]

I like it! Although I think the AMC should fill up the state more like the T or the aTm on Page 1

I agree with you. The AMC should be much bigger. Maybe someone can photoshop it for us. The state silhouette below is much better to use as a starting point, plus it is a better color maroon.

[This message has been edited by Hi, Im Brett (edited 9/15/2011 9:23a).]

It would be interesting to see these with the maroon and white colors reversed.

I think this one would look better with AGGIES across the center of the T.

can someone do it on a helmet?

maroon helmet, white texas, maroon aTm?

[This message has been edited by Hi, Im Brett (edited 9/14/2011 12:21p).]

The beveled T looks like it was half finished. I've never liked the look of it.

I also prefer the larger A and M aside the block T. It makes it much more balanced to me, and much more distinguishable.

While the simple block T is historically accurate, I personally don't prefer it. Texas A&M has had the "A" and "M" next to the block T for a long time - and it is the nationally recognizeable symbol of the school. A block T will more often than not get confused for tu outside the borders of the state - having lived outside of Texas for many years, trust me on this. Additionally, a simple block T can be misinterpreted for a host of other institutions - the ATM is 100% recognizeable as Texas A&M University.

Here's your frackin' logo, punk!

Schmellba99,

If people outside the state of Texas are mistaking a maroon T for tu then we have a lot of work to do on our national image. In my opinion most people know that the sips are burnt orange. I also think the sips have gotten away from using U and T in their logos. Everything I see for tu is the simple longhorn logo.

The only confusion I can see is that maybe people would confuse the orange T of Tennessee with the burnt orange T of tu, but because the sips use the longhorn logo there isn't much confusion anyway.

I agree with you that the bevel T looks unfinished. I don't know if it is just the missing bevel highlight on the inside left serif or something else.

I'm not trying to replace the block aTm - it is my favorite logo. I'm just experimenting with some different ideas for secondary logos, mostly trying to incorporate the state silhouette and the lone star.

I think there are ways to distinguish the block T (without the A and M) so no one confuses it with another university. If you see a maroon T with a state silhouette behind it should be recognizable as Texas A&M. I don't think anyone is going to mistake the logo below for any other school (even without the seal).











[This message has been edited by Old Main (edited 9/14/2011 1:08p).]

quote:

---

The beveled T looks like it was half finished. I've never liked the look of it.

---

Yeah, I agree. It's because the "shading" on the bevels is incorrect. Corresponding sections should be shaded depending on where the theoretical light source is pointed. (look at the corresponding Texas Tech logo compared to our "shading", for example). Further, you shouldn't mix flat and "3d" elements in a 2d rendering (the T is beveled, but the A and the M are not). It's like mixing serif and sans serif type in a logo. Just makes for a clunky feel.

MW03,

I agree. The never got the highlights/shading right on the bevel T. And if the T is beveled the A and M should be beveled too. Maybe someone can fix the logo below to illustrate what is missing. I don't know how Texas A&M puts out a logo nationally (this is what ESPN uses on Gameday) that isn't finished. I'm glad no one messed with the simple block aTm on the helmet.

duffelpud,

The highlight on the left serif should be a mirror image of the one on the right serif, but on the inside edge.



[This message has been edited by Old Main (edited 9/14/2011 1:22p).]

The T-Star logo is also missing the highlight on the inside of the left serif.







[This message has been edited by Old Main (edited 9/14/2011 1:29p).]

refresh page

I think it should be the Texas Aggie block T with the university seal. I have always thought that looked awesome!

duffelpud,

I did refresh page. Still seeing this. The highlight on the left serif isn't correct.





[This message has been edited by Old Main (edited 9/14/2011 1:34p).]

[This message has been edited by Old Main (edited 9/14/2011 1:35p).]

The bottom right-most serif highlight is also wrong. Picture the object in metal. Based on the established shading, you have to think that the real object would be sharp on the top. Therefore, the line crossing the bottom of the "T" would create a diamond pattern on the bottom right-most edge of the serif.

Here's a quick image of the "T" superimposed on the logo. Hopefully, this explains what I mean.



unless they were trying to go with something like this in the tarleton state logo



in which case they messed up the center stripe.

In short, I hate it because it bugs me. If executed well, it might look decent.

[This message has been edited by MW03 (edited 9/14/2011 1:38p).]

Anything is better than the T Star!

Who knows exactly what they were thinking, but based on the shape of the highlight on the bottom right of the T I think they envisioned the top edge of the bevel to be flat, not sharp. If it was a sharp edge that highlight would be triangular and not have a flat edge where there would normally be a point. I think if you made the yellow T thicker (the same thickness as the flat edge of the triangular highlight on the bottom right) you would be close to what they were trying to do.









[This message has been edited by Old Main (edited 9/14/2011 1:45p).]

jj9000,

That is the stick figure overlapping AM logo (not sure what the real name for it is). Some Aggies like it, but I'm not crazy about it. I think they were trying to update the historic intertwined AMC logo. The old AMC logo is great, but I don't know about the AM logo. Some have said it looks like stick figure porn.

AM overlapping logo (two on bottom left)


Vintage intertwined AMC logo









[This message has been edited by Old Main (edited 9/14/2011 2:33p).]

I HATE THE T_STAR

T Star

I believe the "stick figure" logo is referred to colloquially as the "spider logo"

quote:

---

If people outside the state of Texas are mistaking a maroon T for tu then we have a lot of work to do on our national image. In my opinion most people know that the sips are burnt orange. I also think the sips have gotten away from using U and T in their logos. Everything I see for tu is the simple longhorn logo.

The only confusion I can see is that maybe people would confuse the orange T of Tennessee with the burnt orange T of tu, but because the sips use the longhorn logo there isn't much confusion anyway.

I agree with you that the bevel T looks unfinished. I don't know if it is just the missing bevel highlight on the inside left serif or something else.

I'm not trying to replace the block aTm - it is my favorite logo. I'm just experimenting with some different ideas for secondary logos, mostly trying to incorporate the state silhouette and the lone star.

I think there are ways to distinguish the block T (without the A and M) so no one confuses it with another university. If you see a maroon T with a state silhouette behind it should be recognizable as Texas A&M. I don't think anyone is going to mistake the logo below for any other school (even without the seal).

---

Trust me, we need to work on our national image more than you realize.

Now, I'm not into marketing at all, but to me it seems that keeping the image simple, classic and the same is the single best method at getting that image recognizeable. Look at McDonald's for an example - the simple golden arches haven't changed, and their marketing has them all over the place.

Having secondary images is fine, but there should be one singular logo that is unequivocably Texas A&M - and that should be the tried and true ATM logo.

The block T doesn't instantly scream Texas A&M - especiallyl if you get outside the state of Texas. It's too simple, and in all reality the block T sitting inside the state (while it does look good, don't get me wrong), has too much of a high school feel to it for me. It's not instantly recognizeable as Texas A&M - it could very well mean A&M, but then it could mean Tarleton, Temple High School, Tyler High, etc, etc, etc (I grew up in Texas and couldn't tell you school colors for anything other than my high school and the couple of rival schools - there are just too many of them). It would take a very concerted, expensive and long duration marketing campaign to have that as a truly recognizeable Texas A&M logo. That's the downside to it in my opinion (which may or may not have worth - I'm just voicing it for the hell of it).

The block ATM, however, is unmistakeable - even outside the state. With the impending move to the SEC, this really could be an opportunity for the school to formulate it's brand recognition as we stand to suddenly find ourselves exposed to a much larger and more diverse audience.

As for a secondary logo, the block T with some other aspect (A&M seal), the intertwined AMC does offer a more refined look, etc. What you don't want to do is end up with so many logos that you lose brand recognition with them. At least from a non-marketing education standpoint as a consumer anyway.

Just my opinion - and actually some of the other ideas are very good ones on this board. Well, except the beveled T. I still hate that one, and probably still would even if all the corrections were made.

I like the t-star but from too far away it almost looks like the tceh double t's, so automatically, I don' like it.

Schmellba99,

I agree that the block aTm (like the one on our helmet) should be the primary logo that we use to market ourselves - I never wanted to change that. Recently I think Texas A&M has messed things up with the bevel T. Even though the helmet still has the simple aTm on it the logo Texas A&M furnishes the media has the bevel T. The bevel T is what you see on ESPN. Texas A&M needs to be consistent on our primary logo as well. It seems to me the general consensus is to dump the bevel T.

Texas A&M will always have lots of secondary logos. We have so much history and Aggies will always enjoy "throwback" logos. That will continue to occur so we might as well make our secondary logos as sharp as possible. Placing the block aTm inside the state silhouette doesn't change the aTm logo in my opinion - it just enhances it.

I think the other reason you will always see secondary logos on Texas A&M merchandise is because we have so much material to use because of our rich history and numerous traditions (not a comprehensive list and in no particular order):

- Simple block aTm
- T logo from Bear Bryant days
- Intertwined AMC
- Block T with university seal
- Reveille
- Old Sarge
- Bonfire
- 12th Man
- Gig 'em thumb
- T Star (like in our seal)
- Corps brass (A&M with crossed rifle and sabre)
- State of Texas silhouette
- Academic Building dome
- Other architectural icons
- Old helmet logos
- Aggie ring crest
- College Station train/depot references (the old depot was on campus)
- Artwork from old A&M pennants
- Old Army
- Farmers Fight
- Texas Aggies
- Logos emphasizing our military heritage
- Elephant (Elephant Walk)







[This message has been edited by Old Main (edited 9/14/2011 3:20p).]