Serotonin said:
FTAC2011 said:
TheOC16 said:
I'm curious to hear the different reasons why this watch is so heavily desired. This has been the most heavily discussed and pursued watch by far I've seen on this thread.
Really I'm wondering if there is any sort of particular Swatch nostalgia driving this (I'm not really familiar with the history or "legacy" of Swatch), or if it's really all about having something with the Omega name or that looks kind of like a Speedmaster for a cheap price.
I think it has everything to do with omega branding on a watch less than $300
100%
Omega is a luxury brand. It's something you aspire to. When you put a watch that says "Omega" on your wrist, especially the Moonwatch, it shows that you've accomplished something. Watches are like title belts along the path of life.
So making that available at under $300. Yeah, people are going to be all over it.
Which is why I still contest this is a horrible branding disaster fro Omega. Anyone that knows anything knows its under $300 because that's all its worth. How does that match with "Luxury watch" and Omega. It doesn't. It literally devalues real Omega watches.
It's going to bring great revenue in the short term, but Rolex, Tudor, Breitling, etc. and other brands in that segment have to to be loving this. It literally brings down the prestige of Omega.