Bud Light sales suffered over the weekend

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Space-Tech
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2:06p, 4/11/23
Stock Market says otherwise.
PERSON - WOMAN - MAN - CAMERA - TV
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nortex97
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In reply to rocky the dog • 2:06p, 4/11/23
AG
Me too. The Bud Light memes have pretty much overloaded my humor system at this point, though. So…much material.

I would hazard a guess that while the US contributes 29 percent of sales/ebitda they know their core beer business here is declining. Oh, wait, that's what they said in their annual report;

Quote:

Don't forget to also avoid Corona/Stella/Michelob products etc, Ags!
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Slicer97
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In reply to barbacoa taco • 2:08p, 4/11/23
AG
I can't say I've ever found the notion appealing enough to give it a try.
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GeorgiAg
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2:11p, 4/11/23
AG
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flakrat
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2:13p, 4/11/23
AG
Did they fire the genius behind this campaign yet?
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Squadron7
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In reply to blacksox • 2:14p, 4/11/23
AG
blacksox said:
My lord, the far right Republicans obsession with all things transgendered up a quite the spectacle.

Being expected to lie on demand doesn't sit well with a lot of people.
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GeorgiAg
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2:14p, 4/11/23
AG
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Yesterday
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2:15p, 4/11/23
AG
Not sure it matters but AB doesn't own Modelo or Corona beer in the US. It's made and sold by Constellation Brands Beer division in separate plants etc. AB sells it to the rest of the world though.
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GeorgiAg
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2:15p, 4/11/23
AG
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TequilaMockingbird
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2:15p, 4/11/23
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TequilaMockingbird
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In reply to flakrat • 2:17p, 4/11/23
flakrat said:
Did they fire the genius behind this campaign yet?
Bud Light=New Coke?
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ttu_85
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In reply to Space-Tech • 2:18p, 4/11/23
Space-Tech said:
Stock Market says otherwise.
Bawhahahahah. In the long run, sales trump the day after stock price bucko. It wont take long for the stock price to align with financial health.

Uh, if your investing I hope you have someone else managing your portfolio

Do they teach libs anything.?
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KidDoc
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In reply to Viper16 • 2:22p, 4/11/23
AG
Viper16 said:


interesting list
Thanks for posting this. Lots of brews I like on that list but I'm sure I can find alternatives. Leffe, Landshark, Stella are fairly regulars for me despite hating bud light for years now.
No material on this site is intended to be a substitute for professional medical advice, diagnosis or treatment. See full Medical Disclaimer.
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Urban Ag
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In reply to ttu_85 • 2:23p, 4/11/23
AG
It's going to be fun watching leftists goaltend for the world's largest producer of a product they don't consume and routinely mock those who do.
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CSTXAg92
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In reply to DallasAg 94 • 2:24p, 4/11/23
AG
DallasAg 94 said:
powerbelly said:
Amazing how companies are willing to erode share-holder value in order to virtue signal. Executives should be removed for failure to uphold fiduciary duty.
The female CMO that approved the campaign said Budweiser had been in decline for years. She said its brand was too Fratty.

Guess what... she just ended the Frat-Daddy brand.
Would love to know who she is. Any links?
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annie88
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In reply to powerbelly • 2:24p, 4/11/23
AG
powerbelly said:
Amazing how companies are willing to erode share-holder value in order to virtue signal. Executives should be removed for failure to uphold fiduciary duty.


Well that and they're ****ting all over women promoting a man who sells tampons.
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GeorgiAg
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2:25p, 4/11/23
AG
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Showertime at the Bidens
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In reply to CSTXAg92 • 2:25p, 4/11/23
CSTXAg92 said:
DallasAg 94 said:
powerbelly said:
Amazing how companies are willing to erode share-holder value in order to virtue signal. Executives should be removed for failure to uphold fiduciary duty.
The female CMO that approved the campaign said Budweiser had been in decline for years. She said its brand was too Fratty.

Guess what... she just ended the Frat-Daddy brand.
Would love to know who she is. Any links?


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annie88
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In reply to txag2k • 2:26p, 4/11/23
AG
Only one I like on that list is michelob light, so no big deal.

But I'm not a boycotter.
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Keller6Ag91
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In reply to Manhattan • 2:27p, 4/11/23
AG
Manhattan said:
Yea, virtue signaling.

https://www.instagram.com/reel/CqypJz8AZGE/?igshid=YmMyMTA2M2Y=
Thank you for giving me the opportunity to like his Instagram post.

If you're in favor of trans, you're a delusional, illogical non-thinker.
Gig'Em and God Bless,

JB'91
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GeorgiAg
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2:27p, 4/11/23
AG
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deddog
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In reply to CSTXAg92 • 2:29p, 4/11/23
AG
CSTXAg92 said:
DallasAg 94 said:
powerbelly said:
Amazing how companies are willing to erode share-holder value in order to virtue signal. Executives should be removed for failure to uphold fiduciary duty.
The female CMO that approved the campaign said Budweiser had been in decline for years. She said its brand was too Fratty.

Guess what... she just ended the Frat-Daddy brand.
Would love to know who she is. Any links?
https://nypost.com/2023/04/10/bud-lights-marketing-vp-was-inspired-to-update-fratty-out-of-touch-branding/

Quote:
Bud Light's vice president of marketing discussed in a recent interview how she was inspired to update the "fratty" and "out of touch" humor of the beer company with inclusivity.

Alissa Heinerscheid did an interview with the podcast "Make Yourself At Home" on March 30, where she discussed her work in transforming the Bud Light brand.

Did she work for Gillette before this?
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Showertime at the Bidens
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2:32p, 4/11/23

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Urban Ag
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In reply to deddog • 2:33p, 4/11/23
AG
Speaking of Gillette, I used their razors and shave cream from the time I was a teen up through that stupid Super Bowl ad where the clearly biological female girl is shaving her non existent beard in the mirror with dad. Nope. Game over. Once that last supply of blades was done I've never purchased again. Not participating in embracing mental illness.
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deddog
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2:34p, 4/11/23
AG
More:

https://www.dailymail.co.uk/news/article-11958781/The-woman-lead-largest-beer-brand-industry.html

Quote:
A graduate of Wharton business school, she has been hailed in interviews as the first woman to 'lead' Bud Light in its 41-year history.

On March 30, in an interview with the Make Yourself at Home podcast, she told of her strategy to ditch Bud Light's 'fratty' reputation and embrace inclusivity to attract a young generation of drinkers.


Quote:
That said, despite being a proponent of progressive ideals, the New Yorker is a registered Republican, according to public records updated in 2016, and as previously mentioned, has a family with three young children.

She married her husband Henry Charles Heinerscheid, a consultant in Boston with Tapestry Networks, in 2011, after working with him as a senior associate for five years at the firm after graduating Harvard, where she studied English
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CSTXAg92
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In reply to Showertime at the Bidens • 2:34p, 4/11/23
AG
Zarathustra said:
CSTXAg92 said:
DallasAg 94 said:
powerbelly said:
Amazing how companies are willing to erode share-holder value in order to virtue signal. Executives should be removed for failure to uphold fiduciary duty.
The female CMO that approved the campaign said Budweiser had been in decline for years. She said its brand was too Fratty.

Guess what... she just ended the Frat-Daddy brand.
Would love to know who she is. Any links?


Thanks for posting....

EXACTLY the type of person you'd have expected this atrocious idea to come from. EXACTLY.
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Tramp96
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In reply to Showertime at the Bidens • 2:35p, 4/11/23
Zarathustra said:
CSTXAg92 said:
DallasAg 94 said:
powerbelly said:
Amazing how companies are willing to erode share-holder value in order to virtue signal. Executives should be removed for failure to uphold fiduciary duty.
The female CMO that approved the campaign said Budweiser had been in decline for years. She said its brand was too Fratty.

Guess what... she just ended the Frat-Daddy brand.
Would love to know who she is. Any links?



I bet she's really attractive to the Clydesdales.
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milner79
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2:35p, 4/11/23
Here's your answer. Has been for years. Harry Jersig's Lone Star Beer.

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deddog
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In reply to Urban Ag • 2:35p, 4/11/23
AG
Urban Ag said:
Speaking of Gillette, I used their razors and shave cream from the time I was a teen up through that stupid Super Bowl ad where the clearly biological female girl is shaving her non existent beard in the mirror with dad. Nope. Game over. Once that last supply of blades was done I've never purchased again. Not participating in embracing mental illness.
Likewise, same for my kids.
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geoag58
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In reply to Showertime at the Bidens • 2:36p, 4/11/23
AG
Never a clearer example of the tragedy of fetal alcohol syndrome.
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Pizza
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In reply to Space-Tech • 2:37p, 4/11/23
Space-Tech said:
Stock Market says otherwise.


Purchase some options or shares, and put your money where your mouth is?

Disclaimer for leftists: do not actually put your money where your mouth is. This is a common saying used by human beings to convey a point, as opposed to just stating the point. In conclusion the saying is only intended to cleverly tell someone to place them self at risk as opposed to asking others to place themselves at risk. This disclaimer may seem unnecessary, but tbh 10 years ago I would never have imagined that people would cut their body parts off to try and become something else...so clearly ya'll need some extra explanations.
Anyone who chooses to ride a bicycle in the street is a threat to themselves, and others. If a vehicle strikes you accidentally, YOU are at fault; and the laws of physics supercede all else when you're in the path of a 2 ton killing machine. Know your place, stay off the road.
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Fightin_Aggie
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In reply to DallasAg 94 • 2:38p, 4/11/23
AG
DallasAg 94 said:
powerbelly said:
Amazing how companies are willing to erode share-holder value in order to virtue signal. Executives should be removed for failure to uphold fiduciary duty.
The female CMO that approved the campaign said Budweiser had been in decline for years. She said its brand was too Fratty.

Guess what... she just ended the Frat-Daddy brand.
Single handedly. It's amazing. This idiot just create a bigger marketing flop then new coke with a single tweet

They probably spent $2,500-$10k on a marketing campaign that torpedoed billions of add spending over decades

They will write textbooks about how not doing a proper marketing study can destroy a brand

Then to see her interview about how she was a business woman and how the frat image wasn't what they wanted

Truly remarkable in the worst way, it is astounding.

And all Bud Light had to do to salvage this, since the tweet went out on April Fool's day, was to claim it was an April Fools joke, but no one was smart enough to do that and they doubled down

I just wished I owned a microbrewery today.
The world needs mean tweets

My Pronouns Ultra and MAGA

Trump 2024
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Old May Banker
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In reply to milner79 • 2:40p, 4/11/23
AG
milner79 said:
Here's your answer. Has been for years. Harry Jersig's Lone Star Beer.


Here's my second blue star for you
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American Hardwood
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In reply to CSTXAg92 • 2:43p, 4/11/23
AG
I finally got around to watching that video. I'd like to formally offer my services to AB to be their head of marketing. I have absolutely no experience in that field, but I can guarantee you that I will never spout out anything that stupid during my tenure. On top of that, I'll not say stupid **** for 20% less salary than whatever you are paying this vapid nitwit. You won't get great marketing, but you won't lose billions in sales for anything I have to say.
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CoachtobeNamed$$$
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In reply to ttu_85 • 2:51p, 4/11/23
ttu_85 said:
Space-Tech said:
Stock Market says otherwise.
Bawhahahahah. In the long run, sales trump the day after stock price bucko. It wont take long for the stock price to align with financial health.

Uh, if your investing I hope you have someone else managing your portfolio

Do they teach libs anything.?
Exactly. Wait until the 2nd quarter earnings report comes out. Gonna be like reading a comic book.
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