f burg ag said:
I see a lot of Miller Lite, Shiner and Yuengling love on here (all of which I am a fan of)....but no love for Coors Banquet? I tried it a few months ago and really liked it.
Definitely the drink of choice here in the Denver area, along with Coors Light. Has been before all this, as this is Coors Country, but Yellowstone product placement, retro renewal, and now this has only helped their sales.
Bud Light partner's with an annoying trans woman, which followers because people love watching a train wreck, and Bud Light marketing can't see that.
Meanwhile, Coors partners with a show that's popular among pretty much all political persuasions. That's how you do it.
I know Breck Brewing is part of AB, so I'm avoiding that. I never was a fan of most of their beers, but again, it's really easy to find a different local craft beer that isn't so political (although that's a challenge in Colorado).
Quote:
In the week that ended April 22, the brand's in-store sales plummeted more than 26%, according to figures reported by Bump Williams Consulting, a Connecticut-based firm that specializes in the alcoholic beverage industry.
And the decline is only accelerating. The week before, sales dropped by 21%. The week before that, it was 11%.
...
"I also think that what's happening now is that anybody that is a Bud Light drinker and switches to Michelob Ultra because they don't want to be seen holding a Bud Light, someone down the bar is going to say, 'Hey, buddy, that's an Anheuser-Busch product you're holding,'" Williams said.
The slowdown in sales of Michelob Ultra is of particular concern to Anheuser-Busch because it had been one of the fastest-growing brands on the market, said David Steinman, vice president and executive editor at Beer Marketer's Insights.
https://www.stltoday.com/business/local/bud-light-sales-continue-to-plummet-after-transgender-marketing-controversy/article_cb4df8c2-e83f-11ed-b255-f3f68e1f98f4.html Mike Shaw - Class of '03