I don't necessarily think we need a smaller venue, although if we were building a new one from scratch I'd probably make it around 10-11K seats. But the main problems with Reed aren't it's actual size.
I think people worry about empty seats too much. 4,000 people is going to be 4,000 people whether the arena holds 10,000 or 30,000. Who cares? But you make a lot more money with 13,000 when it does actually fill up versus 10,000.
I think people worry about empty seats too much. 4,000 people is going to be 4,000 people whether the arena holds 10,000 or 30,000. Who cares? But you make a lot more money with 13,000 when it does actually fill up versus 10,000.