Hancock's Presidential Reserve is a BT product bottled for stores, most notably Total Wine. Their locations all received cases of it recently; you'll find it sitting on the shelves. It's the bottle the employees steer disappointed Pappy hunters towards. That's it's purpose, a consolation prize. Decent juice nonetheless.
On the inflated pricing....use a spreadsheet this year on your purchases. If you can walk into a store cold and pay retail+ for the Handy, what price is REALLY a bad deal if you didn't have to spend a dime on other stuff just to get your "store spend" up? This is the balancing act in pricing where some store owners miss the boat; $250 isn't really bad in the grand scheme of things, but $400 is full secondary. The store owner makes a couple extra hundred on the bottle, but then loses the year-round spending of enthusiast customers. Lower sales means lower allocations next year. They're eventually bitten by their own greed.