quote:
Wow That's cool. What do you think makes them so great? I mean, how do you stand out among 1000 other breweries that opened in the last few years?
What do you do for them again?
It starts with our brewer, system, and a strong business model that was well funded. Neil Fisher is the head man and he is sharp as a tack. Studied physics at North Carolina and truly understands the science behind brewing beer. That understanding is coupled with a 750k, 15 BBL, Premier Stainless brewhouse that is efficient and consistent. We have the fermentation capacity to satisfy a rapidly expanding portfolio of draft accounts. Every batch of beer we've put on tap has been better than the last. We've had some misses that went down the drain, but we are committed to only serving excellent beer. It's not a trial and error operation
We also understand and appreciate the current trends in beer. We make what we want to drink, not boring styles that are easy to market and sell, because we want to push the envelope and change palates. We make tasty beer and it sells itself. Our IPA has grown into a really well crafted beer that hits all the modern qualities in taste, aroma, and feel. Next week we will also debut our take on the new east coast IPA. It'll be a hazy, juicy, clean take on the style that is really changing the way people think IPAs should taste.
We were also able to quickly source 50 premium fresh bourbon barrels from Breckenridge Distillery. Those were filled 6 weeks after we opened. We have been racking them off and making variants for the last 3 weeks. This beer will also be our first packaged beer to hit shelves in 375ml bottles. We tapped a sixtel of the coffee variant today in the brewhouse and I must say it is quite good to excellent. We will also have coconut and maple coffee variants.
And lastly we are committed to having a strong wild ale presence in the tap room and on accounts. We have ten barrels of a golden sour ale aged on 3 pounds per gallon of Apricots ready for the taproom and possibly bottles. The 50 barrels that have stout on them will be steamed and put into the wild ale program as soon as they're empty. We now have a dedicated 15 BBL brite and all the necessary equipment to do a lot of wild and Brett based ales.
Couple all that with a silver our first year at GABF, several best of shows at festivals, great press in Colorado blogs, and now this award and you have a very full tap room and 50+ draft accounts from Greeley to Denver.
Sorry for the novel, just very excited for my buddy Neil. He's been a great friend for over five years. I've know him since we were noob beer traders and he was homebrewing. Our wives take spin class together.
Oh, and my involvement is simply the Thursday night volunteer. I work for free. I clean the mash tun, wash and fill kegs, and taste test as well when I have the time or if we brew on a weekend day. I'm an accountant by day, so I also try and tell him how to spend his money. And to toot my own horn a bit, I've also come up with the names for several of our beers.