I'm down! I signed up for 6, but I'm curious to see what the limit they end up having to set is. Just depends on how many people submit requests I guess.
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I have the greatest wife ever. Just booked a flight to College Station for the Alabama game. Can someone repost the bottle share info. Now the decisions on what to bring from FL.
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Picked up some icon gold and a growler of yellow rose IPA today
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Apparently Deep Ellum is going to do a kickstarter campaign to try and get money to build a new taproom. I find this incredibly interesting considering I recall them being pretty opposed to the new beer laws because they weren't interested in "running a bar." And now they want their customers/fans/groupies/whoever to pay for them to do just that? Yeah.. That's no bueno for me.
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If a brewery has the opprotunity to open a tasting room and doesn't, they're morons. Say it takes $0.25 to make a pint of beer. They sell it into distribution at $1 and it finds it's way to a bar for $5. They sell the same pint inhouse for $5 and they went from making $0.75/pint to $4.75/pint.
No one could argue that math.
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Now the decisions on what to bring from FL.
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The gross margins are better, but you can't disregard customer acquisition costs. For a large brewer like Molson Coors, it costs ~$0.25 in SG&A (mostly ad spending) per dollar of revenue earned for established national brands with good name recognition.
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Once TX changes the rest of their asinine rules that breweries can't sell to-go from the brewery (like wineries or distilleries) then craft breweries stand to make the most on their return.
Here in San Diego new breweries making ~1,000bbl/yr plan to sell 50% of their product inhouse through their tasting rooms. That was unheard of several years ago and it's allowing them to expand faster.
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For a large brewer like Molson Coors, it costs ~$0.25 in SG&A (mostly ad spending)
I'm not going to derail the thread further, but in the brewery business, no matter the distribution channel, customers are expensive to acquire and expensive to keep.
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but have you ever seen a commercial/billboard/ad for a craft brewery?
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Karbach just showed up one day with maybe an article in the houston press. They sent a couple kegs to bars around town, and fast forward to today, 18 months later.
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Those guys had a good bit of distribution know-how before they ever launched. Sending kegs of good beer to a bar and capitalizing on the traffic that a popular bar generates is a lot different than opening a tap room in an industrial park and hoping to generate enough traffic to make it.