I'm certainly not the smartest guy in the world, but you'd be hard pressed to convince me that this isn't a good stock for at least the medium term, if not longer. Granted the valuation was a bit high over the past few years, but they are consistently gaining market share and growing revenue every quarter. I have two boys who play several youth sports and every time we show up at a game or practice, it looks like UA sponsored the event....UA is everywhere you look all over these kids! I'm about to sound like an old guy, but when I was growing up, we normally wore "nice" clothes to school and/or going out. These days, a significant percentage of school-age boys are draped in athletic gear 24/7. UA's marketing image (coupled with Nike and Adidas over the past few years) has changed the way we spend dollars on clothes and shoes - they now get a much bigger share of that spend than what they did 10 or more years ago. I don't see that trend reversing anytime soon and UA is leading that parade.