I'm not sure I understand the question. If you think the stock will go up or at least stay sideways you can sell puts. If you think it will go up you but premiums are jacked sometimes it makes more sense to sell puts rather than buying calls. Does that answer your question?
If you think the market will go down you don't want to sell puts unless they are part of a spread or other multi-leg trade where you buy puts as well . That or if you sell puts at a strike below big support level you are confident the stock won't go.
If you think the market will go down you don't want to sell puts unless they are part of a spread or other multi-leg trade where you buy puts as well . That or if you sell puts at a strike below big support level you are confident the stock won't go.