Investor / professional persona here for a second:
Snapchat is a one-trick pony and they have yet to really innovate meaningfully beyond the original exploding message use case of their platform. It's not first choice for communicating for really anyone and they got their lunch money stolen by TikTok. People will use Facebook properties (IG, FB, What's App), LinkedIN, TikTok, Signal, or even Nextdoor before they'll use Snapchat. I can't remember the last Snapchat message I sent or received.
Google is a many-trick pony, but they are obviously heavily reliant on their cash cow ad business. The key thing with their ad business and why it's recession proof is that it is incredibly valuable for a business to come up first in a search, therefore they will pay for it. Google has a gigantic advantage over the other players because they have so much data and they have so much practice leveraging it to make money. They're also a legit head to head player in the content space (YouTube), the cloud space (GCP), and mobile (Android). I'll save hardware stuff for another day, but let me say that I think $QCOM is underestimated and everyone should own it.
The future of IT is not useless dogshiet like Roku, but it is entities that will differentiate through 1) monetizing data, 2) compute and XaaS capabilities (this includes current buzzwords AI/ML, SASE, and edge computing), and 3) meaningful cyber security capabilities - SIEM, advance threat protection, etc. Almost every software application in the world is now hosted on some type of public or private cloud. Almost anything requiring compute capabilities of any kind will run over one of the three hyperscalers. When there is more ubiquitous M2M capabilities like V2X for connected vehicle to connected vehicle communications, their reach will be even greater. If I were forecasting, I think these businesses will eventually be declared monopolies or be more heavily regulated once less stupid people are in congress. But that will not be anytime soon.
Tl;dr own $GOOGL and $MSFT not $SNAP
Snapchat is a one-trick pony and they have yet to really innovate meaningfully beyond the original exploding message use case of their platform. It's not first choice for communicating for really anyone and they got their lunch money stolen by TikTok. People will use Facebook properties (IG, FB, What's App), LinkedIN, TikTok, Signal, or even Nextdoor before they'll use Snapchat. I can't remember the last Snapchat message I sent or received.
Google is a many-trick pony, but they are obviously heavily reliant on their cash cow ad business. The key thing with their ad business and why it's recession proof is that it is incredibly valuable for a business to come up first in a search, therefore they will pay for it. Google has a gigantic advantage over the other players because they have so much data and they have so much practice leveraging it to make money. They're also a legit head to head player in the content space (YouTube), the cloud space (GCP), and mobile (Android). I'll save hardware stuff for another day, but let me say that I think $QCOM is underestimated and everyone should own it.
The future of IT is not useless dogshiet like Roku, but it is entities that will differentiate through 1) monetizing data, 2) compute and XaaS capabilities (this includes current buzzwords AI/ML, SASE, and edge computing), and 3) meaningful cyber security capabilities - SIEM, advance threat protection, etc. Almost every software application in the world is now hosted on some type of public or private cloud. Almost anything requiring compute capabilities of any kind will run over one of the three hyperscalers. When there is more ubiquitous M2M capabilities like V2X for connected vehicle to connected vehicle communications, their reach will be even greater. If I were forecasting, I think these businesses will eventually be declared monopolies or be more heavily regulated once less stupid people are in congress. But that will not be anytime soon.
Tl;dr own $GOOGL and $MSFT not $SNAP
You don’t trade for money, you trade for freedom.
