Quote:
If it's the PREMIER league, why is the Big 10 making more money? Since I am so dumb, go ahead and tell me why the market values the Big 10 more than the SEC. NIL is coming and people like you need to wake up.
I believe that the Big Ten is making more money because they have made riskier deals, meaning they are taking more of a gamble that rights fees are going to continue to go up and up and up, whereas the SEC has locked in its rights deals for a longer term. If the television market for sports goes through really drastic shifts, the SEC will likely be in better position to maintain their fees in bad times, but the Big Ten is positioned to further increase their fees in good times or have to take cuts if by 2030 the market for college football has tanked.
In addition, the Big Ten owns their own network, so they are more exposed to risk that direction as well. Part of the reason they are reacting to realignment so strongly is that they can not afford to have their network fail because they allowed the landscape of the sport to get away from them. The SEC's network, on the other hand, is more like a licensing agreement with ESPN where ESPN is still taking most of that risk.