quote:
Again, Missouri brought the Kansas City and Saint Louis TV markets.
OU brings nothing. Try to be classy and not the stereotypical Aggie that 99% of Texas A&M abhors.
Roll Tide
Someone is "not classy" because you don't 100% agree with them. So, let's drop that one.
Nor does it mean they haven't been honestly speaking.
Again, Missouri's population of 6 million is closer to Oklahoma's of 4 million than it is many states surrounding the SEC. So, also, let's drop in that regard that Missouri is TV paradise. It's an average state.
But ultimately, you can't argue with the TV ratings, and OU is was one of the giants of the old Big 12 and outperformed Missouri just as OU outperformed most of the conference.
And OU is still a big TV draw, and it's just what it is.
I'm sure there are many factors at play---Oklahoma is a state with one top level professional sports team (NBA) and is a college football crazed state. Missouri, for example, perhaps not so much.
Perhaps part of is that OU has a strong following in North Texas while Missouri does not have that.
That OU is historically and at present the more successful football and overall athletic department than Missouri probably plays a role, too, in Oklahoma's ability to draw TV viewership.
The ultimate goal is to draw viewership across the country, and consistently excellent athletic programs like Oklahoma do that. They have rabid fans at home, and they attract national interest. Most notably and certainly most importantly in football, but also they are very capable in basketball (both genders), and many of the sports the SEC and the SEC Network do put some value in (softball, most notably).
(I'll reemphasize before anyone gets riled up about mentioning a women's sport---obviously football is the driver behind decisions.)