Recognizability. (If that's a word). Rolex is one of the most recognizable luxury brands in the world. Just like Louis Vuitton or Ferrari. Everyone knows what they look like and their logo. Very few know Mouawad or Bugatti.
A lot of the comperably expensive watches aren't recognizable by the masses. It could be stupid expensive or an Affliction knock-off.
A lot of the comperably expensive watches aren't recognizable by the masses. It could be stupid expensive or an Affliction knock-off.