Farmer1906 said:
Solid pitch and watch.
I think your biggest challenge is there are endless boutique-style new watch brands out there. Without a 150-year history, what really sets yours apart?
I think the R150 is a good choice for a movement. It's reasonably priced and supposed to be reliable, but all it is a substitute for ETA when Swatch stops selling them to everyone. So the movement isn't your differentiation.
It appears you selected a quality sapphire and material (SS) but that alone is not going to sell your watches.
My unexpert opinion is that you need a story to tell or as much as it annoys me, a gimmick to push. Based on your website I would say something along the lines (corny and first thing off the top of my head) The Christian Warriors timepiece. Tough enough for front lines yet refined enough for church Sunday. A portion of every timepiece we sell goes directly to a God-honoring and worthy cause.
And then you find influencers who have large faith-based and/or military following to talk about your watch. Send them a free one to talk about and a code to give their followers.
Farmer, you hit the nail on the head. We have a longer term vision that will require a lot of capital that we're discussing privately.
Purely from a timepiece standpoint, we believe that we are competitive enough (especially when you include the watch roll, tools, and extra strap) to enter the conversation for some buyers and at least get their attention.
I spent a long time thinking about the story and we got lots of council from friends and agencies. I'm an Omega Speedmaster owner myself. Every successful watch has a story and a persona. They also have lots of history, which we don't have. I think this excerpt from our "About" page sums it up well. And in a world that is terrified of being "cancelled" and struggling to make a stand, we're taking a leap of faith in the opposite direction. We're either going to succeed or flame out in not-so-glorious fashion, but we've decided to be truthful and transparent and we believe that will resonate with many people, so that's our story. Is it enough to differentiate us from other watches out there? We'll see.
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After decades of professional careers that include banking, the military, consumer packaged goods, electronics manufacturing, and consulting, we've learned that if we have no purpose in what we do that goes beyond self-service, what's the point? We want to live our lives for something more, something greater. Of course, we want the Wasson Watch Co. to be a successful business, but we are motivated by something far greater: Our devotion to our Lord and Savior, Jesus Christ.
Colossians 3:23-24 says, "Whatever you do, work heartily, as for the Lord and not for men, knowing that from the Lord you will receive the inheritance as your reward. You are serving the Lord Christ."
How does professing and applying our faith to our company make a difference? It drives us to not only manufacture excellent watches, but also to run our business in a way that is honoring to God. It impacts the way we treat customers, employees, and vendors. It shapes the way we advertise and to whom we sell. It even affects the way we use our profits. We make most of our decisions through prayer and let God guide our steps.
Wasson Watch Co. pledges to give a portion of its profits to God-honoring organizations that serve others in Christ's name.
We also believe in being transparent about our products and our company. We believe in justice, truth and the God-given value of every individual. We believe that we are being called to be fearless and confident in who we are in Jesus and that the world is thirsty for Truth.
Our aim is that these values and aspirations will bleed through every interaction you have with your Wasson Watch. The packaging; the service; the journal; our partnerships in giving; the lasting value of the watch.
It is our prayer that you'll join us on this journey, become a part of our story, that the watch you wear on your wrist will remind you of these principles and encourage you in YOUR endeavors.
Trek Strategy - Every Journey Needs a Guide
