Brother Shamus said:

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Ate at one today before flying out of Jacksonville. Been a long time but recall the food being better before.

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It's not the same as it was. All frozen junk now.

Stat Monitor Repairman said:

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GO WOKE, GO BROKE: New DEI-hire CEO is rebranding Crackle Barrel to decolonize it. Her first move was to remove the old-fashioned country gentleman meant to evoke nostalgia and Americana. pic.twitter.com/8y5A68COYO

— @amuse (@amuse) August 20, 2025

BBL dead they walking.

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Where did they find her? Anheuser-Busch?

Quad Dog said:

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They removed the Cracker and the Barrel from the logo.

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I want to see a Chapelle skit on the black version

Hate this. I enjoy going there for breakfast and lots of good memories with my Mom and family. Liberals ruin everything.

Charpie said:

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OMG where are y'all going to go now?

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I'm gonna go throw chairs at Waffle House! Who's with me?

Stat Monitor Repairman said:

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GO WOKE, GO BROKE: New DEI-hire CEO is rebranding Crackle Barrel to decolonize it. Her first move was to remove the old-fashioned country gentleman meant to evoke nostalgia and Americana. pic.twitter.com/8y5A68COYO

— @amuse (@amuse) August 20, 2025

BBL dead they walking.

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1. I hate the way the new restaurants look, but from what the manager at the one I go to in Lubbock said, it's not even on the radar to be remodeled, so until then I couldn't care less. As for their food, it's still head and shoulders above any other breakfast place.

2. As for the CEO: Proof that she is a DEI hire? Or is it just that she's female, so it's automatically assumed?

torrid said:

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Stat Monitor Repairman said:

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GO WOKE, GO BROKE: New DEI-hire CEO is rebranding Crackle Barrel to decolonize it. Her first move was to remove the old-fashioned country gentleman meant to evoke nostalgia and Americana. pic.twitter.com/8y5A68COYO

— @amuse (@amuse) August 20, 2025

BBL dead they walking.

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Where did they find her? Anheuser-Busch?

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They're still not learning anything are they?

Ferg said:

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Sounds like your wife knows cooking. Does she have any recommendations where to go instead?

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Usually a local one.

No Spin Ag said:

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Stat Monitor Repairman said:

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GO WOKE, GO BROKE: New DEI-hire CEO is rebranding Crackle Barrel to decolonize it. Her first move was to remove the old-fashioned country gentleman meant to evoke nostalgia and Americana. pic.twitter.com/8y5A68COYO

— @amuse (@amuse) August 20, 2025

BBL dead they walking.

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2. As for the CEO: Proof that she is a DEI hire? Or is it just that she's female, so it's automatically assumed?

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One thing about DEI, is that people assume ALL people of "protected classes" are DEI hires. And for good reason. That is an unintended consequence of DEI (for the morons who implement DEI.. smart people saw it coming long ago).

Even so, the fact she implemented this policy points to DEI hire. After watching Bud Light, Target, etc. how stupid can one be?

Companies change logo's all the time. I can't muster up any outrage about this one. I'm still way more pissed about our own (beveled) one.

About what you would expect

The person who made the original Cracker Barrell logo vs the person who removed it pic.twitter.com/L8PbuA2sn5

— Jack Poso 🇺🇸 (@JackPosobiec) August 20, 2025

aTmAg said:

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No Spin Ag said:

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Stat Monitor Repairman said:

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GO WOKE, GO BROKE: New DEI-hire CEO is rebranding Crackle Barrel to decolonize it. Her first move was to remove the old-fashioned country gentleman meant to evoke nostalgia and Americana. pic.twitter.com/8y5A68COYO

— @amuse (@amuse) August 20, 2025

BBL dead they walking.

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2. As for the CEO: Proof that she is a DEI hire? Or is it just that she's female, so it's automatically assumed?

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One thing about DEI, is that people assume ALL people of "protected classes" are DEI hires. And for good reason. That is an unintended consequence of DEI (for the morons who implement DEI.. smart people saw it coming long ago).

Even so, the fact she implemented this policy points to DEI hire. After watching Bud Light, Target, etc. how stupid can one be?

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Yeah, but this isn't woke like those other companies, this is modernizing. But, i get it; she's female and non maga, so she must be DEI.

Every time you see these glasses you know you’re about to see or hear something stupid. pic.twitter.com/1loZXWdaz7

— Gain of Fauci (@DschlopesIsBack) August 20, 2025

and we all knew with 100% certainty before ever seeing her picture-

that this is EXACTLY how the new DEI hire would look!!

of course she is a DEI hire.

DIVERSITY is not just hiring black leftists

it's also hiring female leftists.

That's really just sad.

CanyonAg77 said:

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sam callahan said:

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Serious answer: smack talking. We are having fun here, no?

I've had many a run of the mill breakfasts at the Ranch House, passable tacos at Pepitos and food poisoning at Taco Villa in Canyon. How someone can mess up a fast food burrito that badly amazes me.

But I'm sure I have overlooked many fine establishments, as has the trip advisor travelers who rate the Palo Duro Trading Post all the way up to 4 on their list.

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I was curious if it was smack talk, or if you'd actually been here. And no offense taken

So agree with Ranch House a little, they are usually decent, as is Buenos Dias. Taco Villa doesn't surprise me, Pepitos does surprise me. They are generally excellent, though the owners live two houses down, so I'm a little prejudiced toward them.

Try Sayakomarn's (Thai) or Green Chile Willies (north of town, and Chicken Fried Steaks) next time.

I haven't been to the PD Trading Post, didn't know they had a restaurant.

I was surprised to see Feldman's as #1 on Trip Advisor. They are consistently good, but never outstanding. It's got some interesting decor and the trains running around the ceiling, so it keeps the kids entertained.

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Buff's serves up a pretty good breakfast.

What are the chances this woman had ever been to Cracker Barrel before being named CEO? And if she had, what are the odds that she actually liked it?

As I said earlier, there is a certain type of individual who takes these jobs with the expressed intent of destroying everything about them and refashioning it in their likeness. After all, that's the ultimate power move, right?

The goal is to kill the nostalgia, drive off the existing customer base and create a new entity that reflects what they consider to be more urbane and sophisticated.

They are usually coastal or wanna-be coastal liberals who turn their noses up at flyover country and blue-collar people.

Bob Iger at Disney fits this mold.

If she succeeds, she is a hero. If she fails, she simply moves on the next high-paying job and destroys something else.

aggiedata said:

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Wow, is that really Miley now? Good grief

EclipseAg said:

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What are the chances this woman had ever been to Cracker Barrel before being named CEO? And if she had, what are the odds that she actually liked it?

As I said earlier, there is a certain type of individual who takes these jobs with the expressed intent of destroying everything about them and refashioning it in their likeness. After all, that's the ultimate power move, right?

The goal is to kill the nostalgia, drive off the existing customer base and create a new entity that reflects what they consider to be more urbane and sophisticated.

They are usually coastal or wanna-be coastal liberals who turn their noses up at flyover country and blue-collar people.

Bob Iger at Disney fits this mold.

If she succeeds, she is a hero. If she fails, she simply moves on the next high-paying job and destroys something else.

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If she had eaten her collards, maybe she wouldnt need the Woodsy Owl glasses.

nortex97 said:

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Companies change logo's all the time. I can't muster up any outrage about this one. I'm still way more pissed about our own (beveled) one.

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Agree. I actually like the new logo too. Companies are allowed to change and update things.

Did this woman and/or Cracker Barrel make any statement to warrant the overreaction from the Clay Travis wing, or is everyone just assuming this is 'woke' because the old white guy got removed and social media lynch mobs gotta social media lynch mob?

I don't think this is a woke change, but is just bland corporatization. This is what most corporate leaders consider modern and streamlined.
This change is about as appealing and distinctive as Archie Bunker's generic beer. Surprised their new logo doesn't just say "Restaurant".

It's the Golden Corral logo reimagined by a first year Devry graphic artist major.

The Cracker Barrel rebrand is tanking the company’s stock price. The price immediately dropped 10% after the announcement and rollout. pic.twitter.com/rlazOVexn4

— Sean Davis (@seanmdav) August 21, 2025

The old white guy on the logo was Uncle Herschel. He was literally the founders Uncle and was a huge part of public relations back in the day. His motto was the companies motto and a guiding force for treating it's employees with dignity and respect. It was an essential part of the training for management and for rising stars.

It was a treat for the employees and the customers when Uncle Herschel would visit a location in or near Lebanon, TN, and he always was a driving force for the down home mindset that used to permeate the company. The board and the new CEO do not share that mindset. It has become a shell of itself.

The fact that the old white guy was removed speaks volumes for the direction of the company. It is not just a rebrand and a refresh of the logo. It is a corporate rebrand and shift in the mindset. They want to attract younger and hipper customers, because they already know that they have the loyalty of the aging customer base that has no other dining option. Suck it up buttercup and enjoy those hard, stale biscuits.

Cracker Barrel is nasty food and I hope this completely tanks them for good.

First, they took the Indian off the land. Now they took the cracker off the barrel. pic.twitter.com/tvt9c4mUjA

— 提督 Aegis (@AdmiralAegis) August 20, 2025

Throw uncle ben, land o'lakes indian and aunt jemima on that new logo and they'd make a fortune. You're welcome.

Let's not forget the Red Man indian.

Quote:

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It is a corporate rebrand and shift in the mindset. They want to attract younger and hipper customers, because they already know that they have the loyalty of the aging customer base that has no other dining option. Suck it up buttercup and enjoy those hard, stale biscuits.

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That aging customer base is going to die off in the next decade so I get it. I was in one this weekend during a road trip and the customers in there had to average at least 70 years old if not older.

The company's stock peaked in 2014 and had been treading water and sales took a nose dive starting in 2021, dragging down the share price. Managers can't just sit there. They had to try something.

Biscuits were actually pretty good. Chicken and Rice was just ok.

Quote:

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2. As for the CEO: Proof that she is a DEI hire? Or is it just that she's female, so it's automatically assumed?

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. 1. We'll, she's ****ing stupid
2. She doesn't understand the brand at all
3. Stock price tanked because in about 2 seconds after she started doing stuff, the market realized she's ****ing stupid

There is your proof. They hired a person who is ****ing stupid just because she is female. That matches my definition of DEI hire.

Windy City Ag said:

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Quote:

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It is a corporate rebrand and shift in the mindset. They want to attract younger and hipper customers, because they already know that they have the loyalty of the aging customer base that has no other dining option. Suck it up buttercup and enjoy those hard, stale biscuits.

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That aging customer base is going to die off in the next decade so I get it. I was in one this weekend during a road trip and the customers in there had to average at least 70 years old if not older.

The company's stock peaked in 2014 and had been treading water and sales took a nose dive starting in 2021, dragging down the share price. Managers can't just sit there. They had to try something.

Biscuits were actually pretty good. Chicken and Rice was just ok.

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How about advertising their strengths instead of being stupid.