Let's not forget it overstate what really happened. This was a moron VP spending low budget small numbers on social media influencers.
Say they give a SM person $10k. That person produces the content and then distributes it on their chosen network of platforms. Companies would easily spend 5x that booking actors, writers, videographers, stage/set time, production, etc then still have to buy air time with a network or cable company.
But but but... This one was VERY poorly thought through, went viral (let's face it very few knew who Dylan Mulvaney was at the time) and it sank their leading domestic brand by 30%! AND it took other brands/products with it.
For conservatives to not call that a win against Woke is foolish. As stated pages and pages ago, this WILL unfortunately change the way marketing and partnering with freelance SM influencers is handled and it will certainly be a case study in business schools in years to come.