Science Denier said:
nortex97 said:
Stat Monitor Repairman said:
Quote:
The company plans to triple its investments this year, including increased spending on sports, primetime and cable television advertisements. It remains uncertain whether these efforts will be sufficient to rectify the situation and rebuild the brand's reputation.
So they went ahead and decided to throw good money after bad,
Yep. The funniest part to me is all they really had to do was fire a few more folks, apologize, trot out the Clydesdales and swear not to ever do that crap again. But no…they have chosen a…different path, with what was already a huge advertising budget.
Brendan Whitworth (SP?) is an abject moron.
Maybe, though I don't think so. It's not necessarily the "boycott" per se that has hammered Bud Light. It's the mocking those that drink it. The joke "that beer makes you gay" is something I'm not sure a massive ad campaign on apologizing would make that go away. Would have certainly helped, but not make everything go away.
Yeah thats a good point.
Once something gets turned into a meme it just doesn't go away. You still see internet memes all the time that have been around for decades.
So Bud light is never gonna disassociate itself with this controversy.
People ripping on bud light has gotten so pervasive that it's a problem because it potentially invites a problem.
How many bar fights will be started from someone getting called a *** for drinking bud light.
Also how many times is HR gonna be called when someone at a conference gets a couple of drinks in them and starts in with the bud light trans / gay jokes.
In corporate america people gonna find themselves fired over an errant bud light gay joke. Might be worth it not to to even go there and don't stock bud light at your corp event.
Bud light turned its brand into a problem nobody wants.
But it looks like they intend to spend a couple of billion in a failed attempt to remediate the brand.
Bud light is still trickle-truthing how bad this is gonna be.
Nobody wants to hear bad news but you can make the problem 10x worse by soft-pedaling the issue.
Like that guy says in the book. Bud light gotta eat that frog. And it's making the mistake of eating the frog last.
If you gonna eat a frog best do it straight away.
So my assessment is that bud light is ****ed and they are happy to lose more of their shareholders money.