one MEEN Ag said:

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P.H. Dexippus said:

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I have a buddy high up in a craft brewery owned by ABI. Even their sales have tanked because retailers have stopped or scaled back orders of ABI products across the product offerings. Unfortunately, that means a lot of good local guys are being hit hard for the actions of some east coast liberals.

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Well your buddy at Karbach better get on the internal horn about the corporate BS and tell them to fire every woke person in leadership.

If this becomes a lesson in InBev's bones about don't touch wokeism it'll stave off reinfection when the next group of idiot executives pop up.

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P.H. Dexippus said:

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Kenneth_2003 said:

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P.H. Dexippus said:

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I have a buddy high up in a craft brewery owned by ABI. Even their sales have tanked because retailers have stopped or scaled back orders of ABI products across the product offerings. Unfortunately, that means a lot of good local guys are being hit hard for the actions of some east coast liberals.

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Acceptable collateral damage in my book. Those "good local guys" can call up HQ and give them an earful. Sure there were some advantages to selling a portion of your operation to a big multi-national conglomeration. Well you take the bad with the good.

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That's a sh_tty viewpoint. I think the (legitimate) point has been made against BudLight, the rogue executive who setup the branding campaign, the share holders, etc. BudLight is now a toxic brand by their own doing and will continue to be, if/until collective memories fade. No apology will get them out of this.

But I don't see the reason for cheering on what amounts to the further destruction of the jobs of Texas MAGA-voting IPA can line workers.

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aggielostinETX said:

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P.H. Dexippus said:

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Kenneth_2003 said:

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P.H. Dexippus said:

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I have a buddy high up in a craft brewery owned by ABI. Even their sales have tanked because retailers have stopped or scaled back orders of ABI products across the product offerings. Unfortunately, that means a lot of good local guys are being hit hard for the actions of some east coast liberals.

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Acceptable collateral damage in my book. Those "good local guys" can call up HQ and give them an earful. Sure there were some advantages to selling a portion of your operation to a big multi-national conglomeration. Well you take the bad with the good.

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That's a sh_tty viewpoint. I think the (legitimate) point has been made against BudLight, the rogue executive who setup the branding campaign, the share holders, etc. BudLight is now a toxic brand by their own doing and will continue to be, if/until collective memories fade. No apology will get them out of this.

But I don't see the reason for cheering on what amounts to the further destruction of the jobs of Texas MAGA-voting IPA can line workers.

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The US CEO could fix this in an instant if he wanted to. But they have too much hubris at this point to let it go. They can't continue to blame it on a single person anymore.

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Skillet Shot said:

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Mexican restaurant sells Mexican beer?

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The videos you may have seen are Mulvaney's own social media posts that went viral and many web-based news outlets have distorted the story. You deserve to know the truth, and life is too short to let a couple of individuals decide what you can eat or drink or spend your hard-earned money on.

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Ags4DaWin said:

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P.H. Dexippus said:

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Kenneth_2003 said:

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P.H. Dexippus said:

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I have a buddy high up in a craft brewery owned by ABI. Even their sales have tanked because retailers have stopped or scaled back orders of ABI products across the product offerings. Unfortunately, that means a lot of good local guys are being hit hard for the actions of some east coast liberals.

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Acceptable collateral damage in my book. Those "good local guys" can call up HQ and give them an earful. Sure there were some advantages to selling a portion of your operation to a big multi-national conglomeration. Well you take the bad with the good.

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That's a sh_tty viewpoint. I think the (legitimate) point has been made against BudLight, the rogue executive who setup the branding campaign, the share holders, etc. BudLight is now a toxic brand by their own doing and will continue to be, if/until collective memories fade. No apology will get them out of this.

But I don't see the reason for cheering on what amounts to the further destruction of the jobs of Texas MAGA-voting IPA can line workers.

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When you sell out to a multinational conglomerate you lose control over some things. Now they are suffering the negative effects of selling control of your brand/product.

They took a risk. It bit them in the ass. Hard to feel sorry for them as they weren't complaining when the association made them lots of money. You want to control your destiny don't sell out. Sometimes it works in ur favor. Sometimes u get screwed. It's a risk.

That's business.
It's that simple.

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Kenneth_2003 said:

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I still think Gillette's biggest market headwind was/is beards. When I used a Mach 3, I bought blades in a multi-pack usually 10 (I think) at a time. I probably could have changed blades more frequently but 1 blade a week, a10 pack is a 2.5 month supply. I think that gave a lot of folks time to forget that commercial

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I admit...I forgot about the commercial. I buy Gillette w/o even thinking about it. But they have the best razor out there by a country mile.

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Tramp96 said:

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I admit...I forgot about the commercial. I buy Gillette w/o even thinking about it. But they have the best razor out there by a country mile.

AB is a different situation. I think the BL brand is way, way more damaged and reputationally tainted than Gillette ever was. Plus, there is absolutely nothing special about BL. It's not like it's hands down the best light beer on the market. It was just well-marketed.

Gillette can make the claim it is the best razer you can walk into a grocery store and buy.

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Tramp96 said:

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So I guess I should have said, "Extremely well-marketed."

Those were hall-of-fame ad campaigns. Much like the Miller Lite ads in the late 70's and early 80's. As my dad would say whenever those came on, "That crappy beer has the best advertising I've ever seen."

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EclipseAg said:

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The other interesting aspect of this is that BL's sales were dipping mostly due to the growth in craft beer and hard seltzers. But it was still the No. 1 selling beer in most markets and nationwide. Bud Light wasn't collapsing; it just needed to be shored up a little.

So Alissa Heinerscheid didn't need to blow up the brand; she just needed to get back to the basics with some clever campaigns to reinvigorate the core buyer. But that's boring ... and who cares about blue-collar customers any way? They don't go to the best parties in NYC or even have degrees from Wharton.

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The story begins with a wedding announcement in the New York Times on May 6, 2011.

It read, "Alissa Mary Gordon and Henry Charles Heinerscheid were married Saturday evening at St. James by-the-Sea Episcopal Church in La Jolla, Calif. The Rev. John H. Finley IV, an Episcopal priest, performed the ceremony, with the Rev. Eleanor Ellsworth, also an Episcopal priest, taking part.

"The bride, 27, and the bridegroom, 28, met at Harvard, from which they both graduated cum laude. In August, they will each begin studying for an M.B.A. at the University of Pennsylvania."

Now I have many readers who are very accomplished in their various pursuits in life. I doubt any of them had a wedding announcement in the New York Times. A few of them may land a New York Times obituary someday, but none likely achieved the coveted New York Times wedding announcement. For that you have to be born into wealth and social position or marry into it.

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