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I get it but how do you get past the crappy product?
Don't take this the wrong way. I don't want it to come across harshly, it's not meant to.
You have to check your opinion of the product at the door. BL is one of three national and a few other regional flavors in the Light American style Lager category. It's not a bock. It's not an ale. It's not a trendy IPA. It's a lager. There's a good chance that many would say that BL, like most other lagers are not particularly flavorful.
What it is... It's an easy drinking beer that is extremely non-filling. BL, along with all of the others in the category, aim to be easy drinking and non-filling. By design, it's a party beer. It's a drink it all day long beer. Marketing folks can talk moderation all day long till they're blue in the face, but they want you to buy a brick of the stuff and chug it, shotgun it, empty one and crack another.
There's a reason so-called "good beers" are often sold no bigger than six packs and often as singles. BL and it's peers tallboy singles, 24oz singles (yeah they know those are roadies), 12, 18, 24, 30 packs. Yeah, it's a "fratty" party beer.
It's consumers aren't drinking it for the taste. They're drinking it to party, to cut loose, to get drunk.