😱😱ðŸ¤ðŸ¤ðŸ¤£ðŸ¤£ pic.twitter.com/WmpeoQUvqB
— El Boss (@melvyn3411) April 22, 2023
Bubblez said:
it was all staged
Bubblez said:
it was all staged
Bubblez said:
it was all staged
Bubblez said:
it was all staged
Bubblez said:
it was all staged
Wouldn't it be pretty funny if she actually was a plant / paid by some investment company that SHORTED the stock right before this commercial went live?Jack Squat 83 said:
I hope the DEI marketing gal went into the witness protection program cause a whole lot of people are going to lose a bunch of money. Yikes.
For actual relevant market performance,Zarathustra said:aTm2004 said:Zarathustra said:
For those keeping score at home:
AB stock
Today + 0.2%
Week + 1.6%
Month + 4.6%
Year + 10.74%
5 Year - 36.45%
I'm sure the middle management and hourly folks who probably won't get a bonus this year give a rats ass about their stock growth over the past 5 years.
lol wut?
I picked up a 6 of Schlitz longnecks last week. It has been a while since I had any and was reminded how good it was for a typical American macro brew.Hogties said:
Schlitz and New Coke were the previous business cases for self inflicted wounds on iconic brands. Those were production and product changes that actually resulted in a different product that loyal customers rejected. Coke recovered, Schlitz never did. Looks like Bud Light may go the way of Schlitz more than a recovery like Coke. It will be very interesting seeing this play out over the next few months.
Ridicule is a powerful negative motivator. Amazing how "fratty" Bub Light is now worse than Zima as a "masculine" brand.
Real men of evil genius....aggiez03 said:Wouldn't it be pretty funny if she actually was a plant / paid by some investment company that SHORTED the stock right before this commercial went live?Jack Squat 83 said:
I hope the DEI marketing gal went into the witness protection program cause a whole lot of people are going to lose a bunch of money. Yikes.
Would be like an evil genius thing to do...
It seems that Lone Star has been discounting a bit over the last week or two from my observation. I'm sure others have too. If I was a brewery in that marketplace, I would absolutely discount my product to keep my new-found customers from returning to Bud Light, at least for a short while. I would not want to lose those that switched just because bud is having a fire sale. Keep your foot on their throat until they've been buried.nortex97 said:You may certainly be right, but they've always carried all 3 for as far as I can remember (haven't been in a costco in around 8 years though). My theory would just be that this is a clearance price, but by doing it at a 'members' only retailer like this they (InBev) can avoid dumping inventory that would otherwise have to be discounted equally to all distribution channels/grocery stores etc.Martin Q. Blank said:A price ending in .97 at Costco means they are clearancing out a non-stock item, usually at a loss. Looks like they're no longer going to carry Bud Light.nortex97 said:
Yeah and you can assume if a pallet is sitting out in the middle of Costco at $15/ea., Costco is taking at least 4 or 5 bucks of that. They are 100 percent dumping inventory unless that is somehow faked.
InBev deals in massive quantities for canned goods/distribution/ag inputs. If they do wind up cutting down on production rates over the next quarter…word will get out. The 'big 3' light beer brands have been in a pricing 'equilibrium' for over 20 years; I doubt they want to get into a big price war in the midst of bidenflation to sustain volumes/share.
Sharp, clearly nothing escapes youBubblez said:
it was all staged
TAPScience Denier said:For actual relevant market performance,Zarathustra said:aTm2004 said:Zarathustra said:
For those keeping score at home:
AB stock
Today + 0.2%
Week + 1.6%
Month + 4.6%
Year + 10.74%
5 Year - 36.45%
I'm sure the middle management and hourly folks who probably won't get a bonus this year give a rats ass about their stock growth over the past 5 years.
lol wut?
According to my quick search on google, April 1,is the date when that dingleberry, Dylan Mulvaney, posted a video on HIS Instagram account to promote a Bud Light March Madness contest to HIS 1.8 million followers.
BUD
3/31 - 66.73 close
4/28 - 64.97 close
-2.6%, one month x 12 = -31.6% annualized
S&P
3/31 - 4109.31 close
4/28 - 4169.4 close
+1.5% one month x 12 = +17.5%
delta = 49.1%
It's the flagship brand under the nameakm91 said:
Again, Bud Light is only one brand under BUD. Trying to use the stock for the corporation to downplay the impact of their marketing disaster is intellectually dishonest
Same in my area as well. I switched to Flight and it's really good so I'm never going back to Ultra.1836er said:
Stopped at my local grocer to pick up some Yuengling Flight and it was all sold out.
American Hardwood said:
I picked up a 6 of Schlitz longnecks last week. It has been a while since I had any and was reminded how good it was for a typical American macro brew.
Hogties said:
Schlitz and New Coke were the previous business cases for self inflicted wounds on iconic brands. Those were production and product changes that actually resulted in a different product that loyal customers rejected. Coke recovered, Schlitz never did. Looks like Bud Light may go the way of Schlitz more than a recovery like Coke. It will be very interesting seeing this play out over the next few months.
Ridicule is a powerful negative motivator. Amazing how "fratty" Bub Light is now worse than Zima as a "masculine" brand.
Not sure how a 49% underperformance in comparison to the S&P downplays anything. That about perfectly reflects the disaster.akm91 said:
Again, Bud Light is only one brand under BUD. Trying to use the stock for the corporation to downplay the impact of their marketing disaster is intellectually dishonest
There is a very small 'crossover' of consumers from Lone Star to Bud Light, IYKWIS.American Hardwood said:It seems that Lone Star has been discounting a bit over the last week or two from my observation. I'm sure others have too. If I was a brewery in that marketplace, I would absolutely discount my product to keep my new-found customers from returning to Bud Light, at least for a short while. I would not want to lose those that switched just because bud is having a fire sale. Keep your foot on their throat until they've been buried.nortex97 said:You may certainly be right, but they've always carried all 3 for as far as I can remember (haven't been in a costco in around 8 years though). My theory would just be that this is a clearance price, but by doing it at a 'members' only retailer like this they (InBev) can avoid dumping inventory that would otherwise have to be discounted equally to all distribution channels/grocery stores etc.Martin Q. Blank said:A price ending in .97 at Costco means they are clearancing out a non-stock item, usually at a loss. Looks like they're no longer going to carry Bud Light.nortex97 said:
Yeah and you can assume if a pallet is sitting out in the middle of Costco at $15/ea., Costco is taking at least 4 or 5 bucks of that. They are 100 percent dumping inventory unless that is somehow faked.
InBev deals in massive quantities for canned goods/distribution/ag inputs. If they do wind up cutting down on production rates over the next quarter…word will get out. The 'big 3' light beer brands have been in a pricing 'equilibrium' for over 20 years; I doubt they want to get into a big price war in the midst of bidenflation to sustain volumes/share.
By the way people talk, you'd think it was down around 75%, not 26.TexAg1987 said:
Beer Business Daily reported Sunday that Bud LIght's off-premise sales volume (the amount of beer sold outside of restaurants and bars) was down 26.1% from a year earlier in the week ended April 22, based on scan data. Volumes were down 21.1% in the prior week, while so far this year, Bud Light volumes are down 8%.
The figures include sales at grocery stores, convenience stores, and liquor stores.
Bud Light Sales Fall 26% as Transgender Backlash Worsens (msn.com)
I get it but how do you get past the crappy product? Bud Lite is a product that is 100% driven by marketing and, as has been noted, is entirely replaceable with zero negative impact on the consumer. I can see this playing out where BL never regains the lost market share and just middles along as a 3rd-rate beer while AB redirects the BL marketing dollars into other, non-controversial brands.aggiehawg said:Yeah, a complete rebrand is needed. Drop the name Bud Light entirely, make the same product but give it another name, can design, color, etc. Spin off a new company that does not have AB name.Hogties said:
Schlitz and New Coke were the previous business cases for self inflicted wounds on iconic brands. Those were production and product changes that actually resulted in a different product that loyal customers rejected. Coke recovered, Schlitz never did. Looks like Bud Light may go the way of Schlitz more than a recovery like Coke. It will be very interesting seeing this play out over the next few months.
Ridicule is a powerful negative motivator. Amazing how "fratty" Bub Light is now worse than Zima as a "masculine" brand.
I remember when the first Coke Zero came out. It was the 1999 Alamo Bowl when I was exposed to it. From the River Walk, there was a path that almost everyone took to the bowl game. Just before getting to the stadium, Coke had a display where they were handing out free coke zeros in small cans. The concrete path was lined with big blue barrels.BassCowboy33 said:Hogties said:
Schlitz and New Coke were the previous business cases for self inflicted wounds on iconic brands. Those were production and product changes that actually resulted in a different product that loyal customers rejected. Coke recovered, Schlitz never did. Looks like Bud Light may go the way of Schlitz more than a recovery like Coke. It will be very interesting seeing this play out over the next few months.
Ridicule is a powerful negative motivator. Amazing how "fratty" Bub Light is now worse than Zima as a "masculine" brand.
New Coke is a fascinating marketing case. The drink scored off the charts in testing and focus groups. So, rather than just changing the flavor (like numerous drinks have done) or creating a new drink, they labeled it "New Coke", the worst thing they could possibly do. People didn't even care it tasted better than the original.
From AB's perspective, the reasoning is that people bought it before, they'll buy it again under a different name.Quote:
I get it but how do you get past the crappy product?
She was offered tenure at Harvard, Yale and Stanford.Jack Squat 83 said:
I hope the DEI marketing gal went into the witness protection program cause a whole lot of people are going to lose a bunch of money. Yikes.
agracer said:
Was at a dinner and then live music/dancing even this weekend.
20 People at dinner, not a single bud light drink ordered (lots of Miller Lite, Coors, Michelob).
At the live music event, 200-people in attendance. No bud light at a single table.
I wonder if this boycott will die like so many others or if it's permanent?
Don't take this the wrong way. I don't want it to come across harshly, it's not meant to.Quote:
I get it but how do you get past the crappy product?
