Opalka said:
Aggie95 said:
Prosperdick said:
DallasAg 94 said:
powerbelly said:
Amazing how companies are willing to erode share-holder value in order to virtue signal. Executives should be removed for failure to uphold fiduciary duty.
The female CMO that approved the campaign said Budweiser had been in decline for years. She said its brand was too Fratty.
Guess what... she just ended the Frat-Daddy brand.
So your sales are in decline so you decide to throw the drowning man an anchor...brilliant!
just astoundingly stupid. Sales are in decline, you want to engage a younger demographic....so you choose to associate yourself with 1% (or less of the population)?!?!? There's no other way to generate interest from 21-30 year-olds? Really?
Sadly, she is truly shocked that her beliefs are not the beliefs of 75% of America.
No, she knows it and she's not shocked. AB is thinking "why not include EVERYONE". Why does it have to always be "either/or"? It was just an Instagram, not a full blown campaign or a commercial on national TV. Talk about "snowflakes"! So a national beer should only include groups that fit your own demographic?....that's ridiculous. All groups drink beer.
Incidentally, AB's stock was up almost 6% last month, but sales fell less than 4% this past week after the "outrage" that a trans person drinks Bud Light too. Looks like a stock buying opportunity to me, while I SMDH.
Let me explain advertising to you. It's designed to make you want to buy a product by stoking positive emotions in you through associations with what you see in the ad and the product being pitched.
The vast majority of beer drinkers do not associate positive feelings with a trans activist. Quite the opposite. And that is why this affiliate marketing effort backfired.
I think that, to be very honest with you, I do believe that we should have rightly believed, but we certainly believe that certain issues are just settled.
- Kamala Harris
Vote for Trump.
He took a bullet for America.