Sure, that could easily happen. But the point remains the C-suite sets the tone, priorities, and overall culture such that a mid/senior manager could run with something like this and believe they're totally aligned with C-suite expectations.YouBet said:MemphisAg1 said:Unfortunately it's an indication the C-Suite is so drunk on their DEI garbage that they believe the rest of the world embraces it. The business manager for BL was a woman who quoted it was all about inclusivity. Sounded good to them in the moment, but reality can be a harsh wake up call.Flying Crowbar said:I hope you are correct, but I read about so many dumb decisions like this by various companies that it makes me wonder. You could see the reaction from BL's customer base coming from a mile away, and yet someone still gave the campaign the green light.MemphisAg1 said:Lol, I've spent plenty of time in the C-suite in the last 15 years and it's probably more like "what the **** were you thinking? Do you know how much this is costing us and our shareholders?"Flying Crowbar said:
It would not surprise me at all if the conversation inside the C-suite goes along the lines of, "We were right, it's just that the country is full of bigots who aren't ready for the message."
We'll see. If they double down on their stance, you are right. If they pull back, then it's a sign that smarter heads prevail. Just so stupid. And of course it was driven by their focus on "inclusivity."
One thing the C-Suite responds quickly to is money. Many of them would rearrange their values if it meant a higher stock price. Anything can be rationalized, which is how they got here in the first place.
Frankly, I'm enjoying the pushback on woke-ism even if it means I just gave up a favorite beer. I'll take that trade... there are many more beers out there.
I'll play Devils Advocate a bit here as someone who has also spent plenty of time in the C-Suite and upper levels of management. AB released a statement a few days ago that said senior leadership (minus the Marketing VP) were not aware of this campaign.
That could absolutely be the case. Most people don't realize how completely out of touch the C-Suite can be with anyone or anything below their immediate direct reports. Even if they are getting that information passed up to them in status reports or some form of recurring status meeting a lot of that stuff is going in one ear and out the other. There is so much information to absorb and process at that level that this could easily have gotten lost in the noise or there was some other larger fire to put out or whatever.
Im not saying this is what happened but it EASILY could have. Ive seen stuff like this happen more times than I count. That being said I won't be drinking AB products, granted I don't drink them anyway so Im already ahead.