They've clearly got a strategy in mind for if/when it lapses. They've started using footage from Steamboat Willie in their pre-movie logo thing, and even more than before they're using the mouse as a logo/trademark on everything they do. That's how they're going to go at it - they're going to say that even if they don't hold the exclusive copyright to the character, the character is their brand's universally recognized trademark. Effectively they can say that Mickey is the equivalent of the golden arches for McDonald's or the Nike swoosh or the Apple logo - everyone knows when you see Mickey Mouse on something, that is the mark of a genuine Disney product. So they can say anyone else using Mickey Mouse for something is at best illegally using Disney's trademarked imagery in a way that will confuse consumers and harm Disney's ability to market their products, and at worst producing counterfeit Disney products.Keegan99 said:
Mickey's copyright ends in 2024 unless extended.
That might be difficult in a GOP Congress.
Short version is that even if/when the copyright lapses, anyone daring to use Mickey is going to have an army of Disney lawyers after them.