Right - that's an interesting question.
Here's either the article I read that talked about that theory or a similar one
https://www.newyorker.com/magazine/2015/10/19/thresholds-of-violencehttps://www.esquire.com/news-politics/a27184614/columbine-20-year-anniversary-media-coverage/Here's a scientific article
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5296697/It suggests:
- presenting the actions in a negative light, as shameful or cowardly
- avoiding in-depth descriptions of the shooter's rationale
- reduce overall duration of news coverage
- limit live press events
- limit reporting to facts vs dramatic or entertaining media
- avoid providing detailed accounts of the actions before, during, or after
Here's some others
https://www.reportingonmassshootings.org/https://www.rtdna.org/content/rtdna_guidelines_mass_shootingshttps://openscholarship.wustl.edu/cgi/viewcontent.cgi?article=2113&context=law_journal_law_policyscattershooting as I scan:
- be careful how you frame the report in terms and descriptors
- don't sensationalize the incident (i.e., the deadliest since..) or use superlatives to describe it
- minimize reporting on the perpetrator
- minimize the use of the perpetrator's photo and dont put it next to a victim's
- dont oversimplify causality
- don't romanticize the shooter as a victim or tortured soul
- don't use the shooter's name if at all possible
- limit speculation
- don't show graphic images of the crime scene
- don't speculate on motives with family or law enforcement
- don't show images of the shooter wearing military clothing or weapons
- limit reporting on manifestos
- validate witnesses carefully
- limit reporting of numbers for effect
- don't dwell on the horror when telling victim's story
- use extreme caution talking to victims during or immediately after event
- avoid speculating on role of mental illness
- avoid prominent placement of the story
- don't report on suicide or methods if at all possible
- don't share social media, texts, emails, notes from the shooter
- avoid minimizing the perpetrator's actions (e.g, justifying it indirectly because they were bullied)
- avoid describing it as part of a trend