I'm going to have to put myself in the "I don't get it" camp. If it didn't have Marvel's name on it, it would look like a Big Movie Star bloated fantasy piece with not that cool costumes and vaguely superheroy powers and CGI monsters.
And let's be real, no way anyone is calling Richard Madden and Kit Harrington anything but Jon Snow and Robb Stark, if there's not an in-joke in the movie, I'll be the most disappointed I've been since Man of Steel didn't have a Battlestar Galactica joke when Helo and Gaeta were in a scene together.
I think I would dig it a lot more if this was set on anywhere but Earth. I'm a lot more interested in the rest of the galaxy after the culmination of Endgame, that's why I'm a lot more excited about Thor, GOTG3, DS2, and Spiderman going either out of this world or out of this multiverse.