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Previews have gotten out of hand

9,733 Views | 86 Replies | Last: 6 yr ago by Chipotlemonger
WestAustinAg
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AMC in Austin only showed 20 minutes of trailers.
Mucho austin
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All the snacks and drinks are gone by the time the movie starts.
nai06
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Tobias Funke said:

I went to the 7:30 showing of Star Wars last night, and the movie started at about 8:10.

Now, I love trailers as much as the next next guy, but 40 minutes of previews with 1-2 commercials mixed in (there was a weird Google commercial that was made to look like a movie trailer) is getting crazy. Is this only happening for huge "blockbuster" movies like SW, or are all theater movies getting paired with about 8 trailers now?


Side note: the trailer for "Barb and Star go to Vista Del Mar" was one of the worst concepts I've ever seen. Whatever they were trying to do there did not work
LOL I was on vacation when they were filming this at the resort in Mexico we were staying at. I might actually go see it
Philo B 93
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Thanks to this thread and a friend who had been to the movie a day earlier, I showed up for Star Wars exactly 35 minutes after the scheduled start time. Apparently I missed about 2 minutes of the movie. Totally worth it.

I'd show up for 10 minutes of trailers every time. But 35 (or 33) is disrespectful of the audience.
EMY92
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I went to Star Wars last week and there were 42 minutes of trailers/commercials.
95_Aggie
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Quote:

How long before they start throwing trailers throughout the middle of the movie??
Like ads during music on YouTube ...
AtlAg05
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Mucho austin said:

All the snacks and drinks are gone by the time the movie starts.


That's so you can get more during the future mid-movie commercials!
Saxsoon
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Tobias Funke said:

I went to the 7:30 showing of Star Wars last night, and the movie started at about 8:10.

Now, I love trailers as much as the next next guy, but 40 minutes of previews with 1-2 commercials mixed in (there was a weird Google commercial that was made to look like a movie trailer) is getting crazy. Is this only happening for huge "blockbuster" movies like SW, or are all theater movies getting paired with about 8 trailers now?


Side note: the trailer for "Barb and Star go to Vista Del Mar" was one of the worst concepts I've ever seen. Whatever they were trying to do there did not work


It was a solid 30 for Rise, but also for Black Christmas, hardly a Hollywood blockbuster. Jumanji too. This is at regal
ro828
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What irritates me is that so often the previews you get are only for movies in the genre you've bought tickets for. Seeing a romantic comedy? Here are previews for every romantic comedy coming out in the next twelve months. A horror thriller? Same thing.
PaulSimonsGhost
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Tobias, this is crazy talk. You, sir, are talking the crazy.

Previews? Best part of the movie is the previews. I go to the movie to see the previews of other movies and sometimes forget to watch the actual movie I was watching the previews for.

The movie itself? It may actually suck. Because previews lie. But they lie good. So if the movie sucks at least the previews were good.

Never miss the previews. I'm always still sober for the previews.
Racing is life. Anything before or after is just waiting.

Steve McQueen
GiveEmHellBill
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We had:
Wonder Woman 84
Black Widow
Mulan
Onward
1917
Tenet
No Time to Die
Top Gun: Maverick (awesome on the big screen)

Every trailer was great to see on the big screen so I was never bored....but I do admit that was a buttload of previews for one movie.
titanmaster_race
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35 minutes of previews for ROS last weekend. That Rita and Barb do Del Mar movie looked even worse than cats.
aggiepaintrain
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WW1984 looks awesome
Liquid Wrench
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ro828 said:

What irritates me is that so often the previews you get are only for movies in the genre you've bought tickets for. Seeing a romantic comedy? Here are previews for every romantic comedy coming out in the next twelve months. A horror thriller? Same thing.
Go see Rise of Skywalker. We got commercials for everything from kids movies to action to a chick flick.

I liked trailers when I was a kid and there were 2 or 3, and you could talk to your friends later about which trailers they got at their showing. The theater was the only place to see a full length trailer back then, so it was cool to get a taste of the Summer's upcoming big blockbusters. Totally different (and unpleasant) experience to get 30 minutes of commercials for this and that.
Swarely
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30 min at Star Wars
25 min at Frozen 2
dreyOO
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Saw Jumanji today and it had to have been 35-40min of trailers. Brutal. AMC

I hope they catch hell for it and adjust. I remember when they put that 25 min short Frozen film in as a "bonus" they eventually adjusted and started warning people. They need to do the same now.

Just list the REAL start time of the movie.
JYDog90
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I saw a trailer for jumanji today at ford vs Ferrari. Jumanji looks horrible. How was it?
Formerly Willy Wonka
jenn96
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I'm with y'all; 30-40 minutes of trailers is borderline psychological abuse anyway but for a movie that is aimed at kids it's beyond aggravating. A five year old can't sit 3 hours in a theater. The insaneness of the trailer time is the primary reason I don't take my kids to movies in the theater anymore; they don't make it to the end and it becomes a massive pain the in the butt. That is 100% fixable by the theaters if they choose to.
pimplepopper
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willie wonka said:

I saw a trailer for jumanji today at ford vs Ferrari. Jumanji looks horrible. How was it?
We saw it last night and really enjoyed it. A solid sequel. Kevin Hart was funnier in this one than he was in the first.
YouBet
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schmendeler said:

AtlAg05 said:

Aren't they reducing the number of seats to put in the nice recliners? At least they did at the AMC near me.

Less paying customers but had to increase commercials to offset.
that's another good point. yeah, they definitely reduced the amount of people that could fit in a theater at one time with those recliners.


A few years ago we went to see a movie at an older theater in my hometown (like where I saw Empire Strikes Back opening day older) and I was absolutely shocked at how large the theater was. The screen felt like it was 500 feet from our seats. And you could barely hear the movie. It was one of those how did we ever live like this moments.
Sex Panther
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willie wonka said:

I saw a trailer for jumanji today at ford vs Ferrari. Jumanji looks horrible. How was it?

Both Jumanjis are a ton of fun
Capitol Ag
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One more for kids movies limiting trailers. We took our 8 year old and 4 year old to Frozen 2. 8 year old handled the extra 25 minutes well, the 4 year old was done 1/2 way through movie. Granted, the trailers don't solve that persay but maybe with a lot less stimulus he is able to sit through. I didn't really care about Frozen that much so we walked around outside for a while. But I'd been pissed if it were a movie like Star Wars.
dreyOO
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willie wonka said:

I saw a trailer for jumanji today at ford vs Ferrari. Jumanji looks horrible. How was it?
If you liked the first one, you'll like this one. Not quite as good, but it's hard to not be funny when you've got Jack Black, Kevin Hart, and the Rock all doing different characters.

Happened to see Shazam yesterday as well. IMO, Shazam >>> this Jumanji, but still a good "turn your brain off" time.
SJEAg
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Maybe the dinner places are better than than the big chains like AMC. Just saw Star Wars at Star Cinema Grill...had maybe 15 minutes of trailers and no commercials post advertised start time. Worth the few extra bucks in ticket price even if we don't plan to eat.
Humorous Username
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Saw the Sprite/LeBron "Thirstiest Time Of The Year" commercials two, count 'em TWO, times AFTER the first trailer started at a Frozen II showing at Casa Blanca in San Antonio. Such a waste of time.
Flashdiaz
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I forget which kids movie but one time I saw a preview for the movie I just paid to watch... thought it was going to be a trend like showing a 3 second clip of the trailer right before the trailer starts
Mr President Elect
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dreyOO said:

If you liked the first one, you'll like this one. Not quite as good, but it's hard to not be funny when you've got Jack Black, Kevin Hart, and the Rock all doing different characters.

Happened to see Shazam yesterday as well. IMO, Shazam >>> this Jumanji, but still a good "turn your brain off" time.


Clarify "first one", Robin Williams or The Rock version?
AquaCasaAg
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In the context of what they are quoting it is clear they are referring to the 2017 version.
dreyOO
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First one as in the reboot, Rock version.

I consider the reboot much better than the first Jumanji overall.
titan
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jenn96 said:

I'm with y'all; 30-40 minutes of trailers is borderline psychological abuse anyway but for a movie that is aimed at kids it's beyond aggravating. A five year old can't sit 3 hours in a theater. The insaneness of the trailer time is the primary reason I don't take my kids to movies in the theater anymore; they don't make it to the end and it becomes a massive pain the in the butt. That is 100% fixable by the theaters if they choose to.
A very good point.

Would add another ---- it genuinely makes seeing the movie more difficult depending on length. Star Wars was a 2 1/2 hour one, Midway nearly the same. When you add an ENTIRE extra half-hour or more before the start of the movie that becomes a full block slot of three hours out of day in the theater alone --- not counting the drive there and back. A day that `empty' is not so easy to arrange ---- partly from that and partly to avoid holiday rush just after premier is why didn't see Rise of Skywalker till this past week. It is actively impacting plans to go see other 2 1/2 hour movies --- its harder to find close to four hours time including travel then it is 2.5 -3 including travel. Naturally, the less than 2 hour movies are not as impacted. But its eye-rolling.
schmendeler
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I'd be interested to hear from TCTTS or anyone else whether or not this is something that is a widespread annoyance that the industry is taking note of.

I doubt it gets changed.
Sex Panther
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I don't think you're gonna hear TC weigh in on this one again
DannyDuberstein
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TCTTS has basically said we're idiots for not mindlessly enjoying the endless number of previews that they feed us.

The logic is the theaters get paid for each preview they show, and with dwindling live audiences, they are milking this revenue stream. But it sort of reminds me of when I finally ditched my newspaper subscription years ago. Their subscriber list was dwindling, so they cranked up the price while the quality of the product was decreasing. It led to them losing me too faster than they would have
schmendeler
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It seems pretty dumb in an atmosphere of declining attendance to make the movie going experience worse in any way.
jenn96
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Yes, I get that the theaters are in a no- win situation. And I actually love trailers! I just like 3 or 4, not 8 trailers, 2 national brand commercials, a theater announcement clip and a short from some local film school.
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